Senior Ad Operations Lead: Campaign Tech & QA Expert

Cyberark Software (Singapore) Pte. Ltd.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Palo Alto Networks in Singapore is seeking a strategic and highly analytical Senior Ad Operations Specialist to scale our global ad tech ecosystem. You will own end-to-end technical execution, testing, trafficking, and reporting for programmatic and direct-buy campaigns using CM360/GAM.

You will lead data-driven optimization, maintain master ad tags, manage tagging pixels, coordinate with 3rd party data providers, and collaborate with internal teams and partners to ensure flawless ad delivery

Qualifications

• Bachelor's degree with 5+ years of experience in Ad Operations or Ad Technology.
• Expert-level proficiency and hands‑on experience with CM360 and/or GAM.
• Deep understanding of HTML, JavaScript, rich media formats, VAST/VPAID for video, and global privacy regulations (GDPR, CCPA).
• Proven ability to diagnose and resolve complex technical issues independently under high-pressure deadlines.

Responsibilities

• Own the global daily operations within the Google Ad Server (CM360/GAM), Facebook, and Demandbase, acting as the final authority on campaign setup and targeting.
• Spearhead the technical QA process for all ad creative (static, rich media, video, and third-party tags) to ensure they meet specification standards and function flawlessly.
• Own the execution and QA of ad serving across all publisher websites, managing UTM, Google CLID, and tracking mechanisms to ensure comprehensive data capture.
• Serve as the principal technical liaison for resolving complex ad-serving, tracking, and reporting discrepancies with internal teams, agencies, and partners.
• Maintain the organization’s master ad tags and tracking pixels, ensuring seamless integration with various media channels.
• Partner with 3rd party data providers (e.g., Demandbase, LiveRamp) to ensure precise and relevant targeting architecture.
• Lead the technical onboarding and setup of new ad-tech vendors, ensuring seamless integration with the existing advertising stack.
• Document and implement scalable best practices for campaign trafficking and naming conventions to reduce human error and maximize efficiency.

Education

Bachelor's degree

Tools

CM360

GAM

HTML

JavaScript

VAST/VPAID

GDPR

CCPA

DV360

SA360

The Trade Desk

Adobe Advertising Cloud

Google Analytics

Adobe Analytics

Demandbase

LiveRamp

Job description

Palo Alto Networks in Singapore is seeking a strategic and highly analytical Senior Ad Operations Specialist to scale our global ad tech ecosystem. You will own end-to-end technical execution, testing, trafficking, and reporting for programmatic and direct-buy campaigns using CM360/GAM.

You will lead data-driven optimization, maintain master ad tags, manage tagging pixels, coordinate with 3rd party data providers, and collaborate with internal teams and partners to ensure flawless ad delivery