Semiconductor Marketing Manager: Demand Gen & GTM Lead

RABYTE PTE. LTD.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

RABYTE PTE. LTD. in Singapore is seeking an experienced Marketing Manager to drive marketing activities for our semiconductor distribution business.

The role collaborates with Sales, Product Management, FAEs and principals to generate demand and strengthen customer engagement. Responsibilities include developing annual marketing plans, managing product launches, demand-gen campaigns, digital marketing, seminars, webinars, and trade shows.

Qualifications

• Must have 3+ years of B2B marketing experience in semiconductor, electronics, or technology distribution.
• Strong understanding of semiconductor products and B2B demand generation.
• Experience collaborating with principals, distributors, OEMs/ODMs or design houses is advantageous.

Responsibilities

• Develop and execute annual marketing plans aligned with sales objectives.
• Manage product launches, demand-generation campaigns, digital marketing, seminars, webinars and trade shows.
• Collaborate with semiconductor principals on joint marketing programs and GTM activities.
• Support Sales and FAE teams with lead generation and enablement.
• Monitor market trends, competitors, and customer needs.

Skills

Communication

Project management

Analytical skills

Education

Degree in Marketing, Business, Engineering, or related field

Job description

RABYTE PTE. LTD. in Singapore is seeking an experienced Marketing Manager to drive marketing activities for our semiconductor distribution business.

The role collaborates with Sales, Product Management, FAEs and principals to generate demand and strengthen customer engagement. Responsibilities include developing annual marketing plans, managing product launches, demand-gen campaigns, digital marketing, seminars, webinars, and trade shows.