Sales Manager

Farmio SG Pte Ltd; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Farmio SG Pte Ltd is seeking a Sales Manager in Singapore to build and run the commercial engine for the Singapore business. You will carry your own book of strategic accounts, coach the team’s daily activity and pipeline discipline, and advise the Country Manager on where to focus next across segments and channels.

You will stay close to customers, shape market approach as we scale, and drive CRM discipline, with a genuine focus on selling while coaching others.

Qualifications

• Strong commercial acumen with margin and segment sense.
• Hands-on player-coach who continues selling.
• Experience in FMCG, F&B, or B2B distribution in Singapore.
• Ability to build structure (metrics, CRM, conversion tracking).
• Comfort with ambiguity in a small, fast-moving team.

Responsibilities

• Collaborate with Country Manager on strategic focus areas.
• Translate top-down priorities into actionable team tasks.
• Shape market approach as Farmio scales.
• Drive daily activity and maintain pipeline discipline.
• Own pipeline hygiene and CRM deal stages.
• Track conversions and report performance.
• Maintain top accounts book and strategic prospects.
• Monitor market signals and competitor activity.
• Hold regular check-ins to align on market direction.

Skills

Commercial acumen

Player-coach

FMCG experience

Process-minded

Ambiguity tolerance

Job description

About the role

Farmio is looking for a Sales Manager to build and run the commercial engine for our Singapore business. This is not a pure people-management role. You will carry your own book of strategic accounts, coach the team's daily activity and pipeline discipline, and act as a thinking partner to the Country Manager on where the business should focus next: which segments to double down on, where margins need to shift, and where to test new channels.

Key responsibilities

• Work directly with the Country Manager on high-level commercial trade-offs and where to focus the business next

• Turn top-down direction (pricing, margin targets, company priorities) into concrete commercial to-dos the team can execute

• Help shape how Farmio approaches the market as we scale, bringing structure to areas that are still evolving

• Run daily standups and drive activity levels (calls, visits, conversations) until we've established the right benchmark per rep

• Own pipeline hygiene and deal-stage discipline across the team's CRM

• Track and improve conversion rates; report on what's working and what isn't

• Carry your own book, focused on strategic or harder-to-crack accounts

• Stay close enough to customers on the ground to spot shifts early: which segments are heating up, where price resistance is building, what competitors are doing

• Regular check-ins (every few days) to stay aligned on market direction, share what you're seeing on the ground, and keep building together

About you

• Strong commercial acumen: comfortable reasoning about margin, segment attractiveness, and trade-offs, not just closing deals

• A genuine player-coach, someone who wants to keep selling, not a manager looking to get out of the field

• Experience in FMCG, F&B, or B2B distribution in Singapore is a strong plus

• Process-minded: able to build structure (activity metrics, CRM discipline, conversion tracking) where none currently exists

• Comfortable operating with ambiguity in a small, fast-moving team