Sales Manager

UNIKEY ELECTRONICS PTE. LTD.; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

UNIKEY ELECTRONICS PTE. LTD. in Singapore is seeking a proactive Sales Manager to drive growth by developing new customers and building long-term relationships with an international customer base across multiple countries and regions.

As an electronic components distributor with an online platform, you will own the quote-to-order process, coordinate internal resources, and ensure a seamless experience from quotation to invoicing while expanding market presence and achieving sales targets.

Responsibilities

• Proactively develop, acquire, and manage customers across different countries and international markets to drive business growth.
• Identify potential customers, establish new business relationships, and expand the company's presence in existing and emerging markets.
• Manage and grow assigned customer accounts, serving as the primary point of contact for commercial and operational matters.
• Build strong, long-term relationships with international customers by understanding their business needs, product requirements, purchasing cycles, and supply chain challenges.
• Maintain regular communication with existing customers to strengthen engagement, improve customer retention, and identify opportunities for business expansion.
• Promote the company's product portfolio, sourcing capabilities, and online platform to generate additional sales opportunities.

Job description

Sales Manager

We are looking for a proactive and customer-focused Sales Manager to drive business growth by developing new customers and building long‑term relationships with our international customer base across different countries and regions.

As an electronic components distributor with our own online platform, we provide customers worldwide with reliable sourcing, competitive pricing, and efficient supply chain solutions. The successful candidate will be responsible for actively identifying and developing new business opportunities in international markets, expanding our customer base, and maintaining strong relationships with existing customers across various countries and regions.

In addition, the role involves managing key customer accounts, coordinating internal resources, and ensuring a seamless customer experience throughout the entire sales process, from quotation and order processing to delivery and invoicing. The ideal candidate should have a strong business development mindset, excellent communication skills, and the ability to build lasting partnerships with customers in different markets.

Key Responsibilities

1. International Customer Development & Account Management

• Proactively develop, acquire, and manage customers across different countries and international markets to drive business growth.
• Identify potential customers, establish new business relationships, and expand the company's presence in existing and emerging markets.
• Manage and grow assigned customer accounts, serving as the primary point of contact for commercial and operational matters.
• Build strong, long‑term relationships with international customers by understanding their business needs, product requirements, purchasing cycles, and supply chain challenges.
• Maintain regular communication with existing customers to strengthen engagement, improve customer retention, and identify opportunities for business expansion.
• Promote the company's product portfolio, sourcing capabilities, and online platform to generate additional sales opportunities.

2. Business Development & Market Intelligence

• Develop and execute business development strategies to acquire new customers and expand the company's international customer base.
• Proactively identify and approach potential customers, explore new markets, and convert business leads into long‑term customer relationships.
• Identify customer product needs and sourcing opportunities through regular communication, market research, networking, and industry analysis.
• Monitor market trends, component availability, pricing movements, and industry developments to identify new business opportunities and provide relevant sourcing solutions.
• Develop existing accounts through cross‑selling, upselling, and new product introductions.
• Work towards achieving sales targets, revenue growth, and customer acquisition objectives.

3. Quotation & Sales Support

• Own the customer Quote-to-Order process and drive quotation activities in line with sales objectives.
• Coordinate internal resources to prepare timely and competitive quotations based on customer requirements.
• Evaluate product availability, lifecycle status, including EOL (End-of-Life) and NCNR (Non-Cancellable, Non-Returnable) conditions, and communicate relevant risks to customers.
• Negotiate pricing, margins, and quotation markups within company guidelines to achieve business objectives.
• Communicate price adjustments, supplier price increases, product changes, and other commercial updates to customers in a timely manner.

4. Order Management & Customer Service

• Support the complete Order-to-Invoice process, including product sourcing, order placement, order holds, transaction processing, order tracking, and invoicing coordination.
• Work closely with internal teams and external suppliers to ensure customer requirements are fulfilled accurately and orders are delivered on time.
• Coordinate resources across sales, purchasing, logistics, engineering, and other functions to resolve customer issues efficiently.
• Provide customers with timely updates on order status, product availability, lead times, delivery schedules, and potential supply risks.

5. Quality & Issue Resolution

• Act as the primary customer interface for quality-related matters, including corrective actions, quality investigations, and Field Quality Reports.
• Coordinate with relevant internal teams and suppliers to investigate and resolve customer complaints and product-related issues.
• Ensure customer issues are followed through to resolution and maintain clear communication throughout the process.

6. Inventory & Commercial Operations

• Monitor and maintain inventory integrity for assigned accounts and support initiatives to minimize inventory write-offs, bill-backs, and other commercial risks.
• Identify potential excess, obsolete, or slow-moving inventory risks and coordinate appropriate actions with relevant teams.