Sales Capability Transformation Lead

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company)

Singapore

On-site

SGD 90,000 - 130,000

Full time

32 hours ago

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Job summary

Asia Pacific Breweries Singapore (Part of The HEINEKEN Company) is seeking a Capability Development Manager to drive sales capability transformation by developing people, processes, and training programs that strengthen sales effectiveness and performance for APBS and distributors’ frontline teams.

You will identify capability gaps, coach sales teams, and build structured learning pathways to enhance sales execution and data-driven decision making, partnering with stakeholders to improve overall

Qualifications

5–10 years in FMCG with 4–6 years in managing field salesforce.
Experience in Change Management or Business Transformation is desirable.
Strong knowledge of sales training & development.
Able to act as internal consultant to stakeholders and peers.
Energetic, charismatic personality to motivate teams and stakeholders.

Responsibilities

Lead and drive sales transformation initiatives aligned with the capability roadmap.
Develop capability-building programs, onboarding frameworks, playbooks, and sales tools.
Design and deliver structured sales training and coaching to strengthen sales effectiveness.
Conduct field accompaniment and capability assessments to identify gaps and opportunities.
Coach frontline sales, field managers, and key stakeholders to build future talent pipelines.
Partner with Sales and Trade Marketing to drive execution and customer-centric initiatives.