Sales Capability Transformation Lead

asia pacific breweries (singapore) pte ltd; Singapore; On-site; SGD 110,000 - 170,000; Full time

Job summary

HEINEKEN Asia Pacific Breweries Singapore (APBS) seeks a Capability Development Manager to drive sales capability transformation by developing people, processes, and training programs that strengthen frontline sales effectiveness and performance for APBS and distributors.

The role identifies capability gaps, coaches field teams, and builds structured learning pathways to foster data‑driven customer‑centric behaviors, supporting sustainable growth.

Qualifications

• 5 to 10 years in FMCG environment with at least 4 to 6 years of experience in managing field salesforce.
• Knowledge & experience in Change Management or Business Transformation roles is highly desirable.
• Sound knowledge in sales training & development.
• Ability to act as internal consultant and advisor to stakeholders and peers
• Ability to be firm and assertive and remain tactful and professional in execution.
• Projects an energetic, enthusiastic and charismatic personality to motivate and persuade team, stakeholders and peers who could be more senior or experienced in the company.
• Be a strategic capability development partner to stakeholders and peers – to help uncover/assess training gaps & needs for our sales front line team (ASM, SE, DSR) and to provide strategic advice to address training needs and enhance learning effectiveness.
• Advance Microsoft Office (especially in Power Point and Excel)

Responsibilities

• Lead and drive sales transformation initiatives aligned with the sales capability roadmap.
• Develop and implement capability-building programs, onboarding frameworks, playbooks, and sales tools.
• Design and deliver structured sales training and coaching to strengthen sales effectiveness.
• Conduct field accompaniment and capability assessments to identify performance gaps and improvement opportunities.
• Coach and develop front line sales, field managers, and key sales stakeholders to build future talent pipelines.
• Partner with Sales, Trade Marketing, and other stakeholders to drive PICOS execution and customer‑centric initiatives.
• Analyze sales performance trends, EOE data, and market opportunities to identify capability and execution gaps.
• Recommend and implement short‑term improvements and long‑term sales capability solutions.
• Measure training effectiveness and ensure capability programs support business strategy and objectives.
• Identify and recommend long‑term solutions to improve sales coverage effectiveness across underperforming regions.
• Develop and implement sales strategy recommendations for Outlet Contract Management to strengthen execution and compliance.

Skills

FMCG

Sales transformation

Change Management

Sales training & development

Stakeholder advisory

Tools

PowerPoint

Excel

Job description

HEINEKEN Asia Pacific Breweries Singapore (APBS) seeks a Capability Development Manager to drive sales capability transformation by developing people, processes, and training programs that strengthen frontline sales effectiveness and performance for APBS and distributors.

The role identifies capability gaps, coaches field teams, and builds structured learning pathways to foster data‑driven customer‑centric behaviors, supporting sustainable growth.