Sales Assistant Manager

Ma Kuang Chinese Medicine & Research Ctr Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Ma Kuang TCM Healthcare Group is seeking a Sales Assistant Manager to lead our healthcare products business across offline and online channels. The role focuses on developing sales strategies, driving product growth, and supporting new business development.

You will lead e‑commerce initiatives, monitor performance, and collaborate with senior management to optimize sales operations and drive overall business performance.

Qualifications

• Diploma and/or bachelor’s degree in E‑Commerce, Marketing, Business, or related discipline.
• 4–5 years hands-on experience in e‑commerce operations, Sales, digital marketing, or online retail.
• Proficient in managing online marketplaces like Shopee and Lazada.
• Strong analytical skills with experience in Google Analytics, Google Ads, Facebook Ads, and SEO tools.
• Excellent communication and organizational skills with attention to detail.
• Experience in Sales Operations is preferred.
• Prior experience leading projects, cross-functional initiatives, or supervising teams is preferred.
• Proficiency in both English and Chinese is an advantage.

Responsibilities

• Develop and implement sales strategies to drive revenue growth for healthcare products, including health supplements and Ma Kuang products.
• Monitor sales performance and recommend improvement plans to achieve targets.
• Prepare regular sales reports, analyse trends, and provide actionable insights to management.
• Coordinate with internal and external stakeholders to ensure smooth implementation of sales initiatives.
• Lead new product development, sourcing, and launch planning.
• Conduct market and competitor research to identify opportunities and trends.
• Manage product lifecycle and offerings improvements.
• Develop and promote Wong Yiu Nam products and herbal medicine business.
• Plan online campaigns and enhance customer acquisition and conversion rates.
• Collaborate with marketing and operations to grow e-commerce channels.

Skills

E-commerce ops

Sales

Digital marketing

Online retail

Shopee

Lazada

Analytics

EN/CN bilingual

Education

Diploma/Bachelor in E‑Commerce/Marketing/Business

Tools

Google Analytics

Google Ads

Facebook Ads

SEO tools

Job description

Ma Kuang TCM Healthcare Group

Established in Singapore, Ma Kuang TCM Healthcare Group is a trusted and well-established provider of Traditional Chinese Medicine, with a strong regional presence across Singapore, Taiwan, Malaysia, and China. We integrate time-honored TCM practices with modern healthcare standards to support holistic patient care across our clinics and corporate operations.

We are seeking a dynamic and commercially driven Sales Assistant Manager to lead the growth of our healthcare products business across both offline and online channels. This role is responsible for developing sales strategies, driving product growth, managing sales performance, leading e-commerce initiatives, and supporting new business development. The successful candidate will work closely with senior management and cross-functional teams to achieve business objectives while continuously improving sales operations and business performance.

Key Responsibilities:

Sales Operations & Business Growth

• Develop, implement and oversee sales strategies to drive revenue growth for healthcare products, including health supplements, and Ma Kuang products.

• Monitor sales performance and recommend improvement plans to achieve business targets.

• Prepare regular sales reports, analyse trends, and provide actionable insights to management.

• Coordinate with internal and external stakeholders to ensure smooth implementation of sales initiatives.

Product Development & Category Management

• Lead new product development, product sourcing, and new product launch planning.

• Conduct market and competitor research to identify new business opportunities and product trends.

• Manage product lifecycle and recommend improvements to strengthen product offerings.

Sales Performance Management

• Recommend the products to boost the team performance and work closely with the team to achieve sales targets.

• Develop and recommend the implementation of sales incentive and improvement programs.

E-commerce Development

• Support the growth of the company’s e-commerce business across various online platforms.

• Plan and execute online sales campaigns through the company website, social media platforms, live streaming, digital advertising, and membership programs.

• Work closely with marketing and operations teams to improve online customer acquisition and conversion rates.

• Monitor e-commerce performance and recommend strategies to achieve monthly sales targets.

Business Development

• Lead the development and promotion of Wong Yiu Nam products and herbal medicine business.

• Identify new market opportunities and collaborate with internal teams to expand product awareness and sales.

Leadership & Stakeholder Management

• Work closely with Senior Management to develop and execute business growth strategies.

• Lead cross-functional projects and drive alignment across stakeholders.

• Ensure timely execution of key business initiatives and strategic projects.

Requirements:

• Diploma and/or bachelor's degree in E-Commerce, Marketing, Business, or a related discipline.

• At least 4-5 years of hands-on experience in e-commerce operations, Sales, digital marketing, or online retail.

• Proficient in managing online marketplaces like Shopee and Lazada.

• Strong analytical skills with experience in digital tools such as Google Analytics, Google Ads, Facebook Ads, and SEO tools.

• Excellent communication and organizational skills with attention to detail.

• Experience in Sales Operations is preferred.

• Prior experience in leading projects, managing cross-functional initiatives or supervising teams is preferred.

• Proficiency in both English and Chinese is an advantage to liaise with Chinese-speaking stakeholders and review Chinese-language business materials.

“This is in partnership with the Employment and Employability Institute Pte Ltd (“e2i”).

e2i is the empowering network for workers and employers seeking employment and employability solutions. e2i serves as a bridge between workers and employers, connecting with workers to offer job security through job-matching, career guidance and skills upgrading services, and partnering employers to address their manpower needs through recruitment, training, and job redesign solutions. e2i is a tripartite initiative of the National Trades Union Congress set up to support nation-wide manpower and skills upgrading initiatives.

By applying for this role, you consent to Ma Kuang’s PDPA and e2i’s PDPA(https://www.e2i.com.sg/pdpa/).