Retail Brand Experience Manager

Cheil Singapore; Singapore; On-site; SGD 70,000 - 110,000; Full time

Job summary

Cheil Singapore is seeking a visionary Retail Brand Experience Manager to lead immersive, customer-centric retail experiences across all store formats. You will bridge brand strategy, in-store storytelling, and product presentation to bring the brand to life at every consumer touchpoint.

The ideal candidate has 3–5 years in retail with merchandising, FFM, and visual execution, and a track record of driving engagement and sales through cohesive in-store experiences.

Qualifications

• Bachelor's degree in Marketing or related field; MBA a plus.
• 3–5 years in retail with merchandising and brand experience.
• Proven track record creating retail experiences that drive sales.
• Experience managing POSM production and vendor budgets.
• Deep understanding of consumer behavior and omnichannel retail.
• Strong leadership and cross‑functional collaboration.

Responsibilities

• Develop and execute holistic retail brand experience strategy across all store formats.
• Collaborate across marketing, visual merchandising, store ops, and product to ensure cohesive experiences.
• Translate global branding into localized in-store experiences.
• Manage vendors and budgets for events and POSM.
• Oversee merchandising planning and planograms across store formats.
• Lead visual merchandising and store layout strategies to improve conversion.
• Provide creative direction for campaigns and in-store signage.
• Manage field force operations, build relationships with accounts and agencies.

Skills

Brand experience

Merchandising

Field Force Management

Visual execution

Cross-functional collaboration

Leadership

Communication

Retail trends

Education

Bachelor's degree

MBA or advanced degree

Job description

Established in 1973 with headquarters in Seoul, South Korea, Cheil Worldwide is one of the world’s leading integrated marketing communications networks, with more than 7,200 employees globally in more than 54 offices in 46 countries.

Retail Brand Experience Manager

We are seeking a visionary Retail Brand Experience Manager with a strong background in merchandising and Field Force Management (FFM) to lead the creation and execution of immersive, customer‑centric retail experiences across all store formats. This role bridges brand strategy, in‑store storytelling, and product presentation, ensuring our brand is brought to life consistently and compellingly at every consumer touchpoint.

The ideal candidate combines a strategic mindset with hands‑on merchandising expertise to drive brand affinity, elevate the in‑store journey, and maximize commercial performance.

Key Responsibilities

Brand Experience

• Develop the holistic retail/event brand experience strategy across all physical store /event venue environments.
• Collaborate cross‑functionally (marketing, visual merchandising, store ops, product, etc.) to create cohesive, brand‑right experiences.
• Translate global brand identity into localized and culturally relevant in‑store experiences.
• Manage vendors (event vendors etc.) to ensure quality output. Set budgets and manage them efficiently.
• Oversee merchandising planning and execution to ensure optimal product presentation, assortment curation, and inventory alignment.
• Develop and implement planograms and ensure effective deployment across store formats.
• Analyze performance data and consumer insights to inform seasonal strategies, product storytelling, and promotional activity.
• Partner with buying and planning teams to align visual presentation with commercial goals and brand objectives.
• Manage vendors (POSM vendors etc.) to ensure quality output and to set budgets and manage them efficiently.

Visual Merchandising & Store Design

• Lead or collaborate on visual merchandising and store layout strategy to enhance shoppability, dwell time, and conversion.
• Provide creative direction on in‑store campaigns, signage, window displays, and fixture innovation.
• Ensure execution consistency and excellence across all stores, including flagship, pop‑up, and franchise formats.
• Develop and maintain shop and fixture installation guidelines for scalable execution.

Field Force Management

• Manage the day‑to‑day operations of agency and its field employees, ensuring adherence to company standards, regulations, and KPIs.
• Develop and nurture strong relationships with key accounts, retail partners, and agency stakeholders within the consumer electronics space.
• Design and implement field execution strategies aligned with sales targets and market growth objectives.
• Monitor and analyze sales data, market trends, and customer feedback to identify opportunities for improvement.
• Prepare comprehensive reports on Promoter performance, market insights, and operational metrics for senior leadership.
• Ensure all activities comply with company policies, branding standards, and contractual commitments.

Qualifications

• Bachelor's degree in Marketing, Merchandising, Retail Management, or related field; MBA or advanced degree a plus.
• 3 to 5 years of experience in retail, with a strong emphasis on merchandising, FFM, brand experience, and visual execution.
• Proven track record of creating and implementing retail experiences that drive customer engagement and sales.
• Experience managing POSM production and store maintenance vendors, including budget and quality control.
• Deep understanding of consumer behavior, retail trends, and omnichannel environments.
• Strong leadership, communication, and cross‑functional collaboration skills.
• Experience working in fast‑paced, brand‑led organizations (fashion, lifestyle, beauty, luxury, or consumer retail preferred).