Regional Merchandising Leader - SEAA Strategy & Allocation

Chanel Pte Limited; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

CHANEL is seeking a Senior Merchandising Manager for SEAA to translate collection intent into regional product strategy and actionable plans. The role safeguards Brand Image, fashion authority and local relevance, enabling markets to execute client-centric bets with end-to-end orchestration.

You will steer regional category strategies, define buying approaches and lead core buys across markets, while driving performance governance and sharing scalable best practices.

Qualifications

• Proven leadership experience and strong expertise in merchandising and buying within the luxury Fashion industry.
• Strong product sensitivity, commercial judgment and understanding of collection, client and market dynamics.
• Demonstrated ability to define regional strategy, lead complex buying cycles and translate insights into measurable business actions.
• Solid analytical capability across OTB, planning & forecasting, assortment, sell-through and inventory productivity.
• Excellent influencing, stakeholder management and communication skills across Global, Regional and Market teams.
• Ability to lead, coach and develop teams, while building capability beyond direct reporting lines.
• Innovative and pragmatic mindset, with the courage to test, learn and continuously improve ways of working.
• Ability to navigate ambiguity, balance regional efficiency with local relevance and drive collective accountability.

Responsibilities

• Act as the regional product expert, bridging Global vision, Divisional direction and market opportunities.
• Define, communicate and cascade regional category strategies, collection priorities and business ambitions across SEAA.
• Bring a strong point of view on Fashion energy, desirability, client relevance and sustainable growth.
• Partner with Merchandising Planning to translate business ambitions into robust OTB, sales forecasts and category plans.
• Define the regional buying strategy, assortment architecture and recommendations from pre-buy through post-buy.
• Lead regional/core buys for assigned categories, integrating market input while improving consistency, precision and efficiency.
• Review market buys, challenge assumptions and identify risks, missed opportunities and local relevance gaps.
• Orchestrate the collection cycle across markets, from pre-buy insights and launch preparation to in-season actions, markdown and end-of-season.
• Establish clear performance governance through relevant KPIs, conduct regular business reviews and provide actionable recommendations.
• Share best practices, influence local markets and scale successful initiatives to unlock the full potential of collections across SEAA.
• Partner with Planning, Supply Chain, Business Finance and markets to identify inventory risks and opportunities early.
• Lead regional stock optimization through transfers, diversions and end-of-season actions, balancing sales potential, availability and inventory risk.
• Create an effective co-creation model with markets, ensuring regional scale while protecting local relevance and strategy
• Orchestrate cross-functional alignment with Retail, Visual Merchandising, Styling, Learning, Press, Operations and Finance to enable seamless execution.
• Serve as a trusted interface across Global, Regional and Market teams, influencing decisions through insight, clarity and constructive challenge.
• Elevate merchandising capability across the region through coaching, knowledge sharing, tools and common standards.

Skills

Leadership

Merchandising

Buying

Product sensitivity

Analytical skills

Stakeholder management

Communication skills

Coaching

Job description

CHANEL is seeking a Senior Merchandising Manager for SEAA to translate collection intent into regional product strategy and actionable plans. The role safeguards Brand Image, fashion authority and local relevance, enabling markets to execute client-centric bets with end-to-end orchestration.

You will steer regional category strategies, define buying approaches and lead core buys across markets, while driving performance governance and sharing scalable best practices.