Regional Media & Analytics Strategy Lead

Samsonite Group APAC & Middle East; Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Samsonite is seeking a seasoned leader to drive media strategy and governance across APAC & ME. You will shape regional planning, work with eCommerce, Finance, IT, GMEO, and agencies to optimize investments and accelerate growth.

You will build regional MMM, attribution, and ROI frameworks, develop performance dashboards, and lead post-campaign evaluations. Strong collaboration with country teams is essential.

Qualifications

• Bachelor's degree in Marketing, Analytics, Data Science, Economics, or related field.
• MBA or Master’s degree is an advantage.
• 10+ years of experience in media, marketing analytics, or customer analytics.

Responsibilities

• Developregional media strategy and governance aligned with business goals.
• Lead analytics, MMM, attribution, and ROI measurements.
• Build regional dashboards covering spend and performance metrics.
• Partner with country teams; drive data-driven decision making.

Skills

Media strategy

Analytics

Leadership

Budget management

Stakeholder management

Paid media management

Data visualization

Education

Bachelor's degree in Marketing/Analytics

MBA preferred

Tools

Google Analytics

Tableau/Power BI

Google Ads

Meta Ads Manager

CRM platforms

Job description

Samsonite is seeking a seasoned leader to drive media strategy and governance across APAC & ME. You will shape regional planning, work with eCommerce, Finance, IT, GMEO, and agencies to optimize investments and accelerate growth.

You will build regional MMM, attribution, and ROI frameworks, develop performance dashboards, and lead post-campaign evaluations. Strong collaboration with country teams is essential.