Regional Marketing Lead - Architecture & Design

SENNEX CONSULTANTS PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Sennex Consultants Pte. Ltd. is seeking a Group Marketing Manager to design and execute a multi-channel marketing strategy across Singapore and Bangkok.

You will lead brand positioning, agency governance, and project communications to differentiate the firm and drive business growth. The role requires leading cross-functional teams, managing budgets and external agencies, and coordinating with senior directors on market messaging.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, Architecture/Design, or related discipline.
• 6-10 years of progressive B2B marketing experience, regional exposure.
• Proficiency in written and spoken English for regional communication.

Responsibilities

• Develop and implement a strategic marketing roadmap aligned with business goals to enhance brand positioning among corporate decision-makers.
• Plan and allocate annual marketing resources and budgets to optimize campaign effectiveness and vendor performance.
• Establish and maintain brand governance to ensure consistent messaging and visual standards across all channels.
• Coordinate with project delivery teams to schedule architectural photography, videography, and asset collection before project completion.
• Manage post-handover content development to create editorial case studies, web showcases, and social media materials that highlight project successes.
• Produce and distribute brand positioning assets and thought leadership content to strengthen market presence.
• Design and execute targeted multi-channel campaigns integrating digital, social media, events, PR, and awards to engage key stakeholders.
• Oversee external marketing and digital agencies by briefing, evaluating, and driving measurable commercial outcomes.
• Manage the company website's maintenance, content updates, and user engagement in collaboration with technical partners.
• Support business development by contributing to pitch and proposal materials and providing analytics and performance reports to inform strategy.
• Collaborate directly with senior directors to shape high-level market positioning and corporate messaging.
• Negotiate and secure client media approvals during commercial project phases to enable timely and compliant promotional activities.

Skills

B2B marketing

Regional marketing

Brand positioning

Digital marketing

Education

Bachelor's degree

Job description

Sennex Consultants Pte. Ltd. is seeking a Group Marketing Manager to design and execute a multi-channel marketing strategy across Singapore and Bangkok.

You will lead brand positioning, agency governance, and project communications to differentiate the firm and drive business growth. The role requires leading cross-functional teams, managing budgets and external agencies, and coordinating with senior directors on market messaging.