Regional Marketing & Customer Engagement Manager – Insurance

DXC TECHNOLOGY SERVICES SINGAPORE PTE. LTD.; Singapore; Híbrido; SGD 70.000 - 110.000; Jornada completa

Descripción de la vacante

DXC Technology Services Singapore Pte. Ltd.

is seeking an experienced Regional Marketing & Customer Engagement Manager – Insurance to drive regional marketing initiatives, strengthen customer engagement, and fuel growth across the Insurance segment. You will work with regional Marketing, Sales, and account teams to translate priorities and insights into coordinated plans, deliver integrated campaigns, and measure performance across countries.

Formación

• 5 to 7 years of relevant marketing experience.
• Experience developing and executing integrated regional marketing plans.
• Strong experience partnering with Sales and account teams.
• Good understanding of ABM and customer-focused marketing.
• Experience coordinating campaigns, events, and executive engagement.

Responsabilidades

• Develop regional marketing plans with priorities, timelines, and ownership.
• Coordinate end-to-end regional campaigns and programmes across teams.
• Partner with Sales and account leaders to align ABM activities.
• Lead cross-functional stakeholder discussions and ensure transparency.
• Monitor performance and optimise programmes with insights.

Conocimientos

Regional marketing planning

ABM (account-based marketing)

Customer engagement

Stakeholder management

Campaign execution

Performance analytics

Cross-functional collaboration

Multi-country coordination

Herramientas

Salesforce

Microsoft Dynamics 365

Adobe Marketo Engage

HubSpot

Descripción del empleo

Job Description:

DXC Technology (NYSE:DXC) - where brilliant people embrace change and seize opportunities to advance their careers and amplify customer success. People are the heart of our business. We support each other and work as a team, globally and locally to deliver excellence for our customers and colleagues. We live in more than 70 countries, speak multiple languages and work with over 6,000 customers on almost every continent. We use the power of technology to deliver mission critical IT services that move the world. DXC.com At DXC we pride ourselves on delivering excellence in everything we do. What this means for you is the opportunity to be a part of delivering innovative solutions and helping to solve real business problems for a wide variety of valued clients.

About the Role

We are looking for an experienced Regional Marketing & Customer Engagement Manager – Insurance to develop and deliver regional marketing initiatives that support business priorities, strengthen customer engagement, and drive growth across the Insurance segment.

This role will work closely with regional Marketing teams, Sales, account leaders, and other market-facing stakeholders to translate business priorities, customer needs, and market insights into coordinated and actionable marketing plans.

The position requires a well-rounded marketing professional with experience across regional marketing planning, integrated campaign and programme delivery, account-based marketing (ABM), customer engagement, stakeholder management, and performance measurement.

Key Responsibilities

Regional Marketing Planning

• Partner with Insurance, Sales, and regional marketing stakeholders to develop relevant and achievable regional marketing plans.
• Translate market insights, customer perspectives, and business priorities into clear marketing initiatives and programmes.
• Review existing campaigns, events, commitments, and marketing activities to identify priorities, gaps, and opportunities.
• Develop integrated regional marketing plans with clear priorities, timelines, ownership, and dependencies.
• Maintain visibility across regional marketing activities and provide regular updates to key stakeholders.

Marketing Programme Delivery

• Coordinate the end-to-end delivery of regional marketing initiatives across relevant marketing disciplines.
• Manage programme timelines, deliverables, dependencies, risks, and stakeholder responsibilities.
• Ensure marketing activities are executed effectively and aligned with agreed business and customer priorities.
• Coordinate campaigns, events, customer programmes, and other regional marketing initiatives.
• Proactively address delivery challenges and maintain momentum across multiple concurrent initiatives.

Customer & Account-Based Marketing

• Partner closely with Sales, account leaders, and market-facing teams to understand priority customers, strategic accounts, and growth opportunities.
• Develop targeted marketing engagement plans for priority customers, accounts, and communities.
• Align account-based marketing (ABM) activities with account objectives and identified business opportunities.
• Support customer engagement programmes, industry initiatives, forums, events, and executive engagement activities.
• Ensure regional marketing activities are aligned with customer needs and account priorities.

Cross-Functional Stakeholder Management

• Build strong working relationships across Marketing, Sales, account teams, and regional stakeholders.
• Establish a regular operating cadence to coordinate activities, priorities, and dependencies.
• Lead discussions on marketing plans, progress, risks, opportunities, and required actions.
• Ensure stakeholders have clear visibility of planned and ongoing marketing initiatives.

Measurement & Optimisation

• Establish success measures aligned with regional marketing priorities and business outcomes.
• Monitor programme delivery, marketing activities, and available performance data.
• Provide regular reporting on programme execution, customer engagement, participation, visibility, and business impact.
• Gather structured stakeholder feedback and market insights to assess effectiveness.
• Identify opportunities to optimise marketing programmes and incorporate learnings into future plans.
• Conduct periodic reviews of outcomes, lessons learned, and priorities for upcoming planning cycles.

Experience & Qualifications

• 5 to 7 years of relevant marketing experience, ideally within B2B marketing, regional marketing, customer marketing, field marketing, integrated marketing, or account-based marketing.
• Proven experience developing and executing integrated regional marketing plans, campaigns, and programmes.
• Strong experience partnering with Sales and account teams to support customer engagement, pipeline, growth, and broader business priorities.
• Good understanding of account-based marketing (ABM) and customer-focused marketing approaches.
• Experience coordinating campaigns, events, customer programmes, industry initiatives, or executive engagement activities.
• Strong programme and project management capability, with demonstrated experience handling multiple priorities, stakeholders, timelines, and dependencies.
• Experience using marketing performance data, customer insights, and stakeholder feedback to evaluate and optimise marketing activities.
• Strong written and verbal communication, presentation, and stakeholder management skills.
• Comfortable working across countries, business functions, and geographically distributed teams.
• Ability to balance strategic marketing planning with hands‑on programme execution.

Preferred Experience

• Experience within Insurance, Financial Services, technology, IT services, or technology solutions serving the Insurance industry.
• Experience marketing enterprise technology, IT services, digital transformation, cloud, applications, data/AI, or related technology solutions.
• Experience working with strategic enterprise accounts and supporting account-level marketing plans.
• Familiarity with B2B marketing and CRM platforms such as Salesforce, Microsoft Dynamics 365, Adobe Marketo Engage, HubSpot, or similar platforms.

What Success Looks Like

• A clear, practical, and executable regional Insurance marketing plan.
• Strong alignment between Marketing, Sales, and priority account teams.
• Consistent and timely delivery of agreed regional marketing programmes.
• Effective customer and strategic account engagement.
• Clear measurement and reporting of marketing activities and outcomes.
• Continuous improvement based on market insights, programme performance, customer needs, and stakeholder feedback.

At DXC Technology, we believe strong connections and community are key to our success. Our work model prioritizes in‑person collaboration while offering flexibility to support wellbeing, productivity, individual work styles, and life circumstances. We’re committed to fostering an inclusive environment where everyone can thrive.