Regional Marketing & Customer Engagement Manager – Insurance

SG45 DXC Technology Services Singapore Pte. Ltd; Singapore; Hybrid; SGD 90,000 - 130,000; Full time

Job summary

DXC Technology is recruiting a Regional Marketing & Customer Engagement Manager for Insurance to shape and deliver regional marketing plans that align with business priorities, enhance customer engagement, and drive growth across insurance. You will work with regional marketing, Sales, and account leaders to translate insights into coordinated programmes.

The role emphasizes ABM, cross-functional coordination, and performance measurement, requiring 5–7 years in marketing and experience with

Qualifications

• 5–7 years of relevant B2B regional marketing experience.
• Experience developing integrated regional plans, campaigns and programmes.
• Proven ability to partner with Sales and account teams to drive engagement and pipeline.

Responsibilities

• Develop integrated regional marketing plans aligned with business priorities.
• Coordinate end-to-end delivery of marketing initiatives across disciplines.
• Lead ABM activities for priority customers and accounts.
• Manage cross-functional stakeholder collaboration and governance.
• Measure outcomes; optimise programmes based on insights and feedback.

Skills

Regional marketing planning

ABM knowledge

Stakeholder management

Campaign delivery

Cross-country collaboration

Education

Bachelor's degree in Marketing or related

Tools

Salesforce

Marketo Engage

HubSpot

Microsoft Dynamics 365

Job description

DXC Technology (NYSE:DXC) - where brilliant people embrace change and seize opportunities to advance their careers and amplify customer success. People are the heart of our business. We support each other and work as a team, globally and locally to deliver excellence for our customers and colleagues. We live in more than 70 countries, speak multiple languages and work with over 6,000 customers on almost every continent. We use the power of technology to deliver mission critical IT services that move the world. DXC.com At DXC we pride ourselves on delivering excellence in everything we do. What this means for you is the opportunity to be a part of delivering innovative solutions and helping to solve real business problems for a wide variety of valued clients.

About the Role

We are looking for an experienced Regional Marketing & Customer Engagement Manager - Insurance to develop and deliver regional marketing initiatives that support business priorities, strengthen customer engagement, and drive growth across the Insurance segment. This role will work closely with regional Marketing teams, Sales, account leaders, and other market-facing stakeholders to translate business priorities, customer needs, and market insights into coordinated and actionable marketing plans. The position requires a well-rounded marketing professional with experience across regional marketing planning, integrated campaign and programme delivery, account-based marketing (ABM), customer engagement, stakeholder management, and performance measurement.

Key Responsibilities

Regional Marketing Planning

Partner with Insurance, Sales, and regional marketing stakeholders to develop relevant and achievable regional marketing plans. Translate market insights, customer perspectives, and business priorities into clear marketing initiatives and programmes. Review existing campaigns, events, commitments, and marketing activities to identify priorities, gaps, and opportunities. Develop integrated regional marketing plans with clear priorities, timelines, ownership, and dependencies. Maintain visibility across regional marketing activities and provide regular updates to key stakeholders.

Marketing Programme Delivery

Coordinate the end-to-end delivery of regional marketing initiatives across relevant marketing disciplines. Manage programme timelines, deliverables, dependencies, risks, and stakeholder responsibilities. Ensure marketing activities are executed effectively and aligned with agreed business and customer priorities. Coordinate campaigns, events, customer programmes, and other regional marketing initiatives. Proactively address delivery challenges and maintain momentum across multiple concurrent initiatives.

Customer & Account-Based Marketing

Partner closely with Sales, account leaders, and market-facing teams to understand priority customers, strategic accounts, and growth opportunities. Develop targeted marketing engagement plans for priority customers, accounts, and communities. Align account-based marketing (ABM) activities with account objectives and identified business opportunities. Support customer engagement programmes, industry initiatives, forums, events, and executive engagement activities. Ensure regional marketing activities are aligned with customer needs and account priorities.

Cross-Functional Stakeholder Management

Build strong working relationships across Marketing, Sales, account teams, and regional stakeholders. Establish a regular operating cadence to coordinate activities, priorities, and dependencies. Lead discussions on marketing plans, progress, risks, opportunities, and required actions. Ensure stakeholders have clear visibility of planned and ongoing marketing initiatives.

Measurement & Optimisation

Establish success measures aligned with regional marketing priorities and business outcomes. Monitor programme delivery, marketing activities, and available performance data. Provide regular reporting on programme execution, customer engagement, participation, visibility, and business impact. Gather structured stakeholder feedback and market insights to assess effectiveness. Identify opportunities to optimise marketing programmes and incorporate learnings into future plans. Conduct periodic reviews of outcomes, lessons learned, and priorities for upcoming planning cycles.

Experience & Qualifications

5 to 7 years of relevant marketing experience, ideally within B2B marketing, regional marketing, customer marketing, field marketing, integrated marketing, or account-based marketing. Proven experience developing and executing integrated regional marketing plans, campaigns, and programmes. Strong experience partnering with Sales and account teams to support customer engagement, pipeline, growth, and broader business priorities. Good understanding of account-based marketing (ABM) and customer-focused marketing approaches. Experience coordinating campaigns, events, customer programmes, industry initiatives, or executive engagement activities. Strong programme and project management capability, with demonstrated experience handling multiple priorities, stakeholders, timelines, and dependencies. Experience using marketing performance data, customer insights, and stakeholder feedback to evaluate and optimise marketing activities. Strong written and verbal communication, presentation, and stakeholder management skills. Comfortable working across countries, business functions, and geographically distributed teams. Ability to balance strategic marketing planning with hands‑on programme execution.

Preferred Experience

Experience within Insurance, Financial Services, technology, IT services, or technology solutions serving the Insurance industry. Experience marketing enterprise technology, IT services, digital transformation, cloud, applications, data/AI, or related technology solutions. Experience working with strategic enterprise accounts and supporting account-level marketing plans. Familiarity with B2B marketing and CRM platforms such as Salesforce, Microsoft Dynamics 365, Adobe Marketo Engage, HubSpot, or similar platforms.

What Success Looks Like

A clear, practical, and executable regional Insurance marketing plan. Strong alignment between Marketing, Sales, and priority account teams. Consistent and timely delivery of agreed regional marketing programmes. Effective customer and strategic account engagement. Clear measurement and reporting of marketing activities and outcomes. Continuous improvement based on market insights, programme performance, customer needs, and stakeholder feedback.

Inclusive Environment

At DXC Technology, we believe strong connections and community are key to our success. Our work model prioritises in-person collaboration while offering flexibility to support wellbeing, productivity, individual work styles, and life circumstances. We’re committed to fostering an inclusive environment where everyone can thrive.