Regional Marketing Associate

Workato; Singapore; On-site; SGD 55,000 - 85,000; Full time

Job summary

Workato in Singapore is seeking a Regional Marketing Associate to accelerate growth in the Korean market. You will develop and execute growth marketing strategies, lead generation, and coordinate with Global Marketing and Regional Sales to align objectives.

The role involves planning field and partner events, delivering integrated marketing across email, digital, webinars, and content creation, and localizing materials while measuring impact to optimize campaigns.

Qualifications

• Bachelor's degree in Marketing/Business or related field.
• Proficiency in English and Korean with strong communication.
• Experience developing and executing marketing campaigns.
• Analytical mindset and data-driven decision making.
• Familiarity with marketing automation and CRM systems.

Responsibilities

• Lead generation: develop and execute growth marketing strategies for the Korean market with outbound efforts.
• Drive Growth: align with Global Marketing and Regional Sales to meet objectives.
• Run events and campaigns: plan and execute field/partner events and demand programs.
• Execute Integrated Marketing: manage campaigns across email, digital, webinars, and content creation.
• Build Relationships: maintain strong stakeholders including customers and partners.
• Foster Localization: localize marketing communications and assets.
• Measure Impact: use data to quantify marketing effectiveness and guide strategy.

Skills

English & Korean proficiency

Campaign development

Data-driven decisions

Analytical mindset

Cross-functional collaboration

Education

Bachelor's degree in Marketing/Business

Tools

Marketing automation tools

CRM systems

Job description

Responsibilities

We are seeking a highly skilled and motivated Regional Marketing Associate to join our team at Workato. As a Regional Marketing Associate, you will play a pivotal role in driving the growth of our business in the Korean market. You will be responsible for developing and executing marketing strategies as part of Go-to-market team, and taking ownership of market growth initiatives.

You will be responsible for:

• Lead generation: Develop and execute comprehensive growth marketing strategies and campaigns tailored to the Korean market, with a focus on lead generation including outbound reaches.

• Drive Growth: Work closely with Global Marketing and Regional Sales to align growth strategies with overall business objectives, ensuring a cohesive and integrated approach to market expansion.

• Run Events and Campaigns: Take charge of planning, executing field and partner events and create highly effective demand generation programs and campaigns across various channels. Create awareness, engagement, and follow-up campaigns. Together, you will ensure a seamless transition from marketing efforts to sales conversion.

• Execute Integrated Marketing: Develop and execute an integrated marketing plan across all channels, including email, digital, paid industry programs, direct mail, and webinars. Your role will involve engaging target accounts and creating impactful content such as copywriting for landing pages, promotions, ads, case studies, and presentations.

• Build Relationships: Develop and maintain strong relationships with key stakeholders, including customers and partners. Your ability to connect and engage with others will be critical in driving business growth.

• Foster Localization: Identify resources to localize marketing communications, product materials, and digital assets.

• Measure Impact: Employ your analytical skills to measure and report on the effectiveness of marketing activities. Your insights will guide future strategies and optimize our marketing efforts for maximum impact.

Requirements

Qualifications / Experience / Technical Skills

• Bachelor's degree in Marketing, Business, or a related field.

• Proficiency in English and Korean, with excellent written and verbal communication skills in both languages as you will be working with both English and Korean speaking clients.

• Demonstrated ability to develop and execute successful marketing campaigns.

• Analytical mindset with the ability to interpret data and make data-driven decisions.

• Familiarity with marketing automation tools and CRM systems is a plus.

• Willingness to travel occasionally for client meetings and industry events.

Soft Skills / Personal Characteristics

• Strong communication and collaboration skills, with the ability to work effectively with cross-functional teams

• Self-motivated and able to work independently as well as collaboratively in a team environment.

• Ability to multitask and manage competing priorities in a fast-paced environment