Regional CRM Manager

ShopBack Group; Singapore; Hybrid; SGD 90,000 - 150,000; Full time

Benefits offered by this job

Career growth opportunities

Global team exposure

Competitive compensation

Candid, open culture

Job summary

ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving 20M+ members across 13 markets. We are seeking a CRM leader to own regional lifecycle engagement, design and launch campaigns, and drive growth through targeted segmentation and tailored flows.

You will partner with Product, Data, and Tech to build CRM tooling, mentor teammates, and champion experimentation to scale winners across markets.

Qualifications

• 5 to 8 years of experience in CRM or lifecycle marketing.
• Proven track record of leading CRM initiatives across multiple markets.
• Strategic mindset with hands-on data-driven campaign design.

Responsibilities

• Own regional CRM strategy from concept to execution across 13 markets.
• Design and launch campaigns, build segmentation, and optimize flows.
• Architect CRM tooling and automation with Product, Data, and Tech.
• Lead regional performance reviews: analyze cohorts and translate to business impact.
• Mentor junior marketers in CRM and B2C practices.
• Pilot new tactics, measure rigorously, scale winners.

Skills

CRM

Lifecycle marketing

Multi-market leadership

Marketing automation

Data analytics

Stakeholder mgmt

AI tools

Tools

Braze

Salesforce Marketing Cloud

Iterable

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

What You'll Own

• Own the regional CRM strategy and drive execution, defining how we unlock growth through intelligent and personalised lifecycle engagement across 13 markets.
• Hands-on: Design and launch campaigns, build segmentation frameworks, and optimize flows
• Establish CRM best practices and playbooks that scale across markets, rooted in your own B2C expertise and wins.
• Partner with Product, Data, and Tech to architect CRM tooling and automation
• Lead regional performance reviews: analyze cohort behavior, identify levers, and translate insights into real business impact.
• Mentor junior marketers on the team, transferring your CRM and B2C expertise into team capability.
• Champion experimentation — pilot new tactics, measure rigorously, scale winners.
• Build influence across marketing, product, and commercial leadership; you're the trusted advisor on CRM channels.

Essentials to Succeed

• 5 to 8 years of relevant experience in CRM, or lifecycle marketing, ideally within a digital, tech, or e-commerce environment.
• Proven track record of leading CRM initiatives across multiple markets and delivering measurable impact on user engagement and retention.
• Strong strategic mindset, with the ability to design data-driven campaigns while remaining hands-on when required.
• Proficiency in CRM platforms and marketing automation tools (e.g., Braze, Salesforce Marketing Cloud, Iterable, or similar).
• Advanced analytical skills, with experience interpreting data, building reports, and translating insights into actionable strategies.
• Excellent stakeholder management skills, with the ability to influence, align, and collaborate across local and regional teams.
• Highly organized and detail-oriented, able to manage multiple priorities and timelines across markets.
• A proactive leader and self-starter, motivated to take ownership, drive results, and inspire others in a fast-paced environment.
• Thrives in dynamic, high-growth settings, adapting quickly to change while keeping teams focused on impact.
• AI Competency: Demonstrated use of AI tools (e.g. ChatGPT, Gemini, Claude) to develop new or improve workflows, enhance productivity, and drive efficiency at scale.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.