Head of Marketing

Shopback 2; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

ShopBack Group in Singapore and Malaysia markets seeks a Head of Marketing to lead customer acquisition, growth and campaigns for ShopBack Online. You will work closely with local and regional teams to reach aspirational goals and drive business impact.

We’re looking for an experienced, self-motivated marketer with strong people management abilities who can entrepreneurially push for results across CRM, social media, partnerships, and content marketing, while embracing data-driven decision

Qualifications

• 8–10 years of experience in growth marketing and team management.
• Experience in ecommerce, B2C marketing, social media, and startups.
• Strong leadership and ability to drive ROI through marketing initiatives.

Responsibilities

• Devise, implement and be accountable for marketing strategy to drive the highest ROI on user acquisition, growth and retention across marketing channels including CRM, social media, partnerships, digital & content marketing and Influencers
• Be responsible for demand growth and user development funnels on both existing and new business initiatives.
• Provide leadership, coaching and direction to a high-performance team; ensuring that they are well briefed, supported and that they work as effective members of the wider team, and deliver on their objectives.
• Derive actionable insights using reports and data, present meaningful analysis, and recommend impactful initiatives and optimizations.
• Evaluate and report on campaign performance to relevant stakeholders, including providing regular management reporting to inform the organization’s performances.
• Manage marketing budgets, provide accurate ROI forecasting and appropriate investments.

Skills

Growth strategy

Leadership

Data analysis

Campaign management

Digital marketing

Influencer marketing

Ecommerce

Budget management

Communication

Creative campaigns

Job description

Our Journey

The ShopBack Group is Asia-Pacific’s leading shopping, rewards, and payments platform, serving over 20 million active members across 13 markets. In 2025, the Group continued its global growth with its expansion into North America. Driven by the vision to make every day more rewarding, ShopBack is dedicated to saving members money and time, and delivering delight every day. The platform also enables merchants and brands to engage with their members in a cost-effective manner. Founded in 2014, ShopBack now powers over US$5.5 billion in annual sales for over 20,000 online and in-store partners, and has rewarded shoppers with more than US$900 million (over S$1 billion) in Cashback to date. Through its innovative offerings, ShopBack continues to create value for both members and merchants. Notably, its payment solution, ShopBack Pay, offers members a convenient and rewarding payment option at checkout.

The Role

As the Head of Marketing, you will be responsible for all aspects of marketing from customer acquisition, growth and campaigns for Singapore and Malaysia markets for ShopBack Online business. You will be working closely with local teams and regional stakeholders to achieve aspirational goals. If you are an experienced, self-motivated, and innovative marketer with strong people management abilities, this could be the role for you.

• Devise, implement and be accountable for marketing strategy and execution to drive the highest ROI on user acquisition, growth and retention across marketing channels including CRM, social media, partnerships, digital & content marketing and Influencers
• Be responsible for demand growth and user development funnels on both existing and new business initiatives.
• Provide leadership, coaching and direction to a high-performance team; ensuring that they are well briefed, supported and that they work as effective members of the wider team, and deliver on their objectives.
• Derive actionable insights using reports and data, present meaningful analysis, and recommend impactful initiatives and optimizations.
• Evaluate and report on campaign performance to relevant stakeholders, including providing regular management reporting to inform the organization’s performances.
• Manage marketing budgets, provide accurate ROI forecasting and appropriate investments.
• 8 - 10 years of experience in growth marketing strategy and in a team management role.
• Experience in eCommerce, B2C marketing, social media, and start-ups is highly valued.
• Has an excellent track record of creating and implementing successful creative marketing campaigns, including all elements of the marketing mix.
• A structured thinker who can break big, ambiguous challenges down into discrete, solvable problems.
• Strong data analysis skills and ability to use both quantitative and qualitative means to map strategy, decisions, product iterations and roadmap prioritisation back to data.
• Commercial acumen, budget management, and reporting experiences.
• Exceptional leadership and team management skills to achieve outstanding results.
• Strong interpersonal and effective communication skills with an ability to build relationships and communicate effectively at all levels, internally and externally.
• A creative instinct, both in developing campaigns and in constantly evaluating how we work in order to improve processes.
• AI Builder mindset — you use tools like Claude or Cursor to move faster and build smarter, to scale efficiencies for your team.

ShopBacker Traits

• Agency - We take ownership and act, rather than waiting for permission. When something's blocking progress, we find a way through it and follow through until it's done.
• Judgement- We aim for high-impact decisions, not just easy wins, and we put the bigger picture ahead of individual interests. That means moving quickly and confidently, while staying thoughtful about when a call really matters.
• Learning Velocity - We pick up new skills fast and let go of old habits just as quickly when something better comes along. We benchmark ourselves against the best and keep raising our own bar.
• Tenacity - We stay in it when things get hard, keeping a level head under pressure. We debate openly before deciding, then commit fully — and support each other along the way.

What's in it for ShopBackers

• Career growth opportunities to take on greater challenges that help you realise your ambitions.
• Be part of a winning team on a journey to global scale.
• Competitive compensation based on performance.
• Candid, open, and collaborative culture where feedback is valued.