R-544774 Marketing Manager-Surgical Solutions

BECTON DICKINSON HOLDINGS PTE. LTD.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

BECTON DICKINSON HOLDINGS PTE. LTD. in Singapore seeks a Marketing Manager, Surgical Solutions to lead regional marketing strategy and execution for Biosurgery and Infection Prevention across CASAJ-TWHK.

You will drive portfolio strategy, value proposition development, launches, and commercial enablement in close partnership with global and country teams, ensuring alignment with regional priorities. The role requires 7–10 years in medtech marketing, APAC experience, and a track record in market

Qualifications

• 7–10 years of marketing experience in medtech or pharma.
• Proven experience managing APAC region.
• Strong knowledge of hospital, surgical, or procedure-driven markets.
• Experience with product launches and market development.
• Experience in Biosurgery or Infection Prevention preferred.

Responsibilities

• Own regional marketing strategy for Biosurgery and Infection Prevention across CASAJ-TWHK.
• Lead portfolio assessment and opportunities for new products and extensions.
• Plan and execute regional product launches; ensure market readiness.
• Develop value propositions and messaging for adoption.
• Collaborate with country teams and global partners to align priorities.
• Enable sales with tools, campaigns, and training materials.
• Coordinate with Finance, Regulatory, and Supply Chain on market plans.

Skills

Marketing strategy

APAC regional experience

Product launches

Market development

Cross-functional collaboration

Commercial enablement

Value proposition development

Job description

The Marketing Manager, Surgical Solutions will lead regional marketing strategy and execution for the Biosurgery and Infection Prevention portfolios across CASAJ-TWHK region. The role is responsible for driving sustainable growth through portfolio strategy, value proposition development, launch excellence, and commercial enablement, in close partnership with global and country marketing teams.

Key Responsibilities

Portfolio Strategy & Growth

• Own and execute the regional marketing strategy for Biosurgery and Infection Prevention portfolios across CASAJ-TWHK, aligned with global strategic priorities
• Lead portfolio selection strategy and market assessment across CASAJ countries to identify and prioritize opportunities for:
• New product introductions, line extensions, and platform expansion
• Growth acceleration of existing products through improved positioning, indication or specialty expansion, and market penetration
• Translate market insights, customer needs, and competitive dynamics into clear portfolio priorities and strategic initiatives
• Support market entry, expansion, and portfolio optimization initiatives across key CASAJ-TWHK markets

Commercial & Launch Excellence

• Lead regional launch planning and execution for new products and indications, ensuring strong market readiness and disciplined execution
• Develop core value propositions, messaging frameworks, and positioning to enable consistent adoption across markets
• Partner with country teams to localize strategies while maintaining regional consistency

Sales & Capability Enablement

• Develop and deliver high‑quality marketing tools, playbooks, and campaigns to support sales execution and demand generation
• Collaborate with Clinical Training, Medical Affairs, and Commercial Excellence teams to strengthen commercial capability and market development

Cross‑Functional & Stakeholder Collaboration

• Work closely with country marketing teams and cross‑functional partners, including Global Marketing, Finance, Regulatory, Quality, Supply Chain, etc.
• Act as a key regional interface to global teams, ensuring CASAJ needs and market realities are well represented in global strategies and priorities

Qualifications & Experience

• 7–10 years of experience in marketing within the medtech or pharmaceutical industry
• Proven experience managing APAC region
• Strong understanding of hospital, surgical, or procedure‑driven markets
• Exposure to product launches, market development and professional education
• Experience in Biosurgery, Infection Prevention, or adjacent therapy areas are preferred