Purpose-Driven Marketing & Communications Lead

National Volunteer and Philanthropy Centre (NVPC); Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

NVPC is a national agency in Singapore dedicated to growing volunteerism and philanthropy. This role focuses on crafting go-to-market and integrated marketing plans for the Company of Good, across digital channels, partnerships, and content to mobilize corporate participation.

You will lead end-to-end campaigns, create content and videos, optimise SEO, and manage media partnerships to raise awareness and drive impact for NVPC’s mission and network.

Qualifications

• Minimum 5 years of experience related to B2B marketing, content, corporate communications or business writing.
• Content creation and strategy.
• Public relations and corporate communications.
• Google Analytics, Search Console, Keyword Planner and Ads.
• Experience with managing video production.
• Basic proficiency in Adobe Photoshop and Illustrator.

Responsibilities

• Develop integrated marketing communications strategies to drive awareness, conversion and advocacy for NVPC’s Company of Good programme.
• Serve as a business partner to internal units by providing strategic marketing counsel and support for a suite of programmes and initiatives aimed at growing corporate volunteerism and adoption of the Company of Good programme.
• Engage with corporate profiles and stakeholders for media and marketing campaigns.
• Create and manage content and publicity around Company of Good programmes and events.
• Drive SEO and increase organic traffic to our website.
• Manage media planning for integrated marketing campaigns.
• Liaise with media publishers, content creators and agencies for assets and campaign creation.
• Develop video content strategy, supported by other teams and vendors.
• Track website traffic analytics and search performance.
• Produce thought leadership content.
• Establish NVPC as a catalyst and sector expert in the areas of corporate purpose, ESG and sustainability.
• Strategise and leverage media partnerships, compelling content and creative campaigns to capture our target audience’s hearts and minds, driving the narrative for corporate purpose and raising the awareness and relevance of Company of Good.
• Build a library of corporate profiles and case studies as real-world success stories that businesses can do well, do right and do good.
• Continually test, measure, learn and optimise marketing performance to maximise effectiveness of marketing efforts.

Skills

B2B marketing

Content strategy

Public relations

Corporate communications

Business writing

Video production

Tools

Google Analytics

Google Search Console

Google Ads

Keyword Planner

Adobe Photoshop

Adobe Illustrator

Job description

NVPC is a national agency in Singapore dedicated to growing volunteerism and philanthropy. This role focuses on crafting go-to-market and integrated marketing plans for the Company of Good, across digital channels, partnerships, and content to mobilize corporate participation.

You will lead end-to-end campaigns, create content and videos, optimise SEO, and manage media partnerships to raise awareness and drive impact for NVPC’s mission and network.