APAC Comms and Public Affairs Manager

Chagee Holdings Limited; Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A prominent consumer brand in Singapore is seeking an experienced PR professional to manage media relations and coordinate regional campaigns. The ideal candidate will have over 6 years of experience, strong writing skills, and a background in consumer or lifestyle PR. Responsibilities include drafting press materials, managing inquiries, and reporting on PR performance. The role demands excellent interpersonal skills and the ability to thrive in a fast-paced environment. The company values teamwork and offers a supportive work culture.

Qualifications

• Minimum 6 years of PR or Communications experience.
• Experience working with PR agencies is a plus.
• Strong writer with ability to draft clear press materials.
• Fluent in English, willing to travel.

Responsibilities

• Draft and manage press releases and media inquiries.
• Coordinate regional PR calendars and support events.
• Maintain relationships with media and PR agencies.
• Prepare weekly PR performance reports.

Skills

Media Relations

Content Creation

Budget Management

Crisis Management

Strong Writing Skills

Interpersonal Skills

Fast-paced Multi-tasking

Job description

**Role Responsibilities:****Media Relations & Outreach*** Draft, refine, and localise press releases, briefing notes, pitches, and Q&A statements.* Support proactive pitching across lifestyle, F&B, business, travel, culture, and mainstream media.* Manage day-to-day media enquiries with professionalism and timely responses.* Build and maintain strong relationships with media across priority markets.* Support media preview events, grand openings, interviews, and press trips where required.**Regional PR Support*** Assist in coordinating regional PR calendars covering product launches, new markets, cultural exhibitions, and key brand moments.* Travel to key markets when needed to support major PR moments, agency discussions, or on-ground media events.* Liaise with in-market PR agencies to align messaging, timelines, and deliverables.* Review localised PR materials for accuracy and brand consistency.* Support monitoring and reporting across multiple markets with a focus on insights, not just clippings.**Content & Messaging*** Draft talking points, event scripts, and spokesperson quotes.* Support internal alignment on messaging for new markets, partnerships, and campaigns.* Work with cross-functional teams (Marketing, R&D, Ops, HR etc) to gather accurate information for media materials.**Issues Management & Governance*** Assist in preparing holding statements, FAQs, and reactive responses.* Support risk assessments on campaign ideas, partnerships, and country-specific sensitivities.* Help maintain PR SOPs and ensure markets adhere to brand and comms guidelines.**PR Operations & Reporting*** Prepare weekly PR performance reports for APAC leadership.* Manage press release dissemination, media lists, and PR administrative tasks.* Track budgets and agency hours where relevant.* Support event logistics, RSVPs, media gifting, and asset preparation when required.**Role Requirements:*** Minimum 6 years of PR or Communications experience, ideally in consumer, lifestyle, F&B, or retail.* Experience working with PR agencies (managing or coordinating) is a plus.* Prior experience handling multiple markets or regional stakeholders is a strong advantage.* Strong writer with the ability to draft clear, concise press materials.* Comfortable interacting with journalists, agencies, and external partners.* Skilled in managing multiple deadlines in a fast-paced, high-growth environment.* Familiarity with crisis/issue management basics is helpful.* Fluent in English.* Willingness to travel for work when required.At CHAGEE, our people are at the heart of the brand. Every role plays an important part in how we serve our customers and grow the business.We focus on building a workplace where people feel supported, respected, and able to do their best work. We value teamwork, open communication, and accountability, and we encourage continuous learning through training and development opportunities.As we continue to grow across the region, our team members grow with us and take on new challenges and opportunities along the way.If you are looking for meaningful work in a dynamic environment with a supportive team, explore our open roles and see where you might fit in.### Introduce YourselfKindly submit your resume and indicate the role you are interested in. Our team will reach out should a suitable opportunity arise. We look forward to connecting and exploring your career path with CHAGEE.