PR Account Executive

Cognito; Singapore; On-site; SGD 40,000 - 60,000; Full time

Job summary

Cognito is seeking an Account Executive for their Singapore office. This early-career role involves supporting daily client account operations and executing strategic PR campaigns to boost brand awareness and reputation.

The ideal candidate should be a recent graduate or emerging professional in communications, possessing excellent written and verbal communication skills, and an eagerness to learn. Responsibilities include client management, campaign execution, media relations, content creation, and research.

Qualifications

• Early-career professional with exposure to PR or marketing communications.
• Strong written and verbal communication skills.
• Basic understanding of PR practices and social media channels.

Responsibilities

• Build client relationships and provide support.
• Assist in developing and implementing PR campaigns.
• Conduct media outreach and create press materials.
• Develop and edit content for various channels.
• Conduct market research and analyze campaign results.
• Prepare materials and manage meetings.

Skills

Written and verbal communication skills

Attention to detail

Team player

Basic knowledge of social media

Education

Recent graduate in communications field

Tools

Microsoft Office Suite

Basic media monitoring tools

Job description

As an Account Executive, based in our Singapore office, you’ll support daily client account operations and execute strategic PR campaigns to drive brand awareness, engagement, and reputation. You will work closely with Account Teams to support the delivery of PR campaigns.

Key Responsibilities

• Client Management: Build client relationships, understand their goals, and provide support.
• Campaign Execution: Assist in developing and implementing PR campaigns across various channels (media relations, social media, content, events), coordinate deliverables, track performance, and manage timelines/budgets.
• Media Relations: Conduct media outreach, create press materials (releases, pitches), build relationships with media, and track coverage.
• Content Creation: Develop and edit content (articles, blog posts, social media), and collaborate on visual assets.
• Research & Analysis: Conduct market research, competitor analysis, track industry trends, and analyze campaign results.
• Administrative Support: Prepare materials, manage meetings, and handle ad hoc tasks.
• Business Development: Support new business activities (proposals, presentations), and assist with sales support tasks.

Skills and Experience

• Early-career professional with initial exposure to PR, marketing communications, or journalism
• Recent graduate or emerging professional in the communications field
• Agency experience is beneficial but not required
• Foundational understanding of financial services and technology sectors
• Strong written and verbal communication skills at entry level
• Excellent attention to detail
• Ability to thrive in a fast-paced environment and meet tight deadlines
• Developing understanding of PR practices (media relations, social media, content marketing)
• Basic knowledge of social media with an awareness of how paid, owned, and earned media channels integrate in PR campaigns.
• Proficiency in Microsoft Office Suite and basic media monitoring tools
• Enthusiastic team player with eagerness to learn and grow
• Creative, curious, and proactive approach to work