Product Specialist (Ops & CRM)

Hello Group Inc.; Singapore; On-site; SGD 60,000 - 90,000; Full time

Benefits offered by this job

Competitive compensation

Global impact

Multicultural team

Job summary

Hello Group Inc., a NASDAQ-listed global social tech company, seeks a Product Specialist in Singapore to drive CRM-driven retention, onboarding, VIP subscriptions, and monetization across multiple APAC markets. You will own end-to-end lifecycle campaigns, test new notifications, and analyze impact to boost revenue and engagement.

Hybrid work setup: 3 days in office, 2 days from home; collaboration with Product and Marketing teams in a fast-paced, multicultural environment.

Qualifications

• 0-4 years of dedicated mobile CRM / Lifecycle Marketing experience in high-velocity B2C mobile apps.
• Hands-on experience with CRM systems like Clevertap, Braze.
• Knowledge of iOS & Android push environments, deep-linking, and attribution logic.
• Basic SQL knowledge is a major plus.
• Strong English communication; Mandarin or other Asian languages a strong plus.
• 0-4 years of work experience; Braze or Clevertap experience is a bonus.

Responsibilities

• Design, build, and optimize automated multi-step customer journeys using CRM systems.
• Execute targeted push notifications, IAM, App Inbox, webhooks, SMS, and email campaigns.
• Map and refine user lifecycle stages from onboarding to monetization.
• Define and implement technical data events into the push notifications pipeline.
• Utilize live event streams to create dynamic cohorts for personalized messaging.
• Leverage RFM modeling and segmentation to tailor messages.
• Collaborate with Product/Marketing to upsell VIP subs and features.
• Execute triggered campaigns for high-intent behavior.

Skills

CRM marketing

Lifecycle campaigns

A/B testing

SQL basics

English proficiency

Mandarin a plus

Tools

Clevertap

Braze

Job description

Hello Group (NASDAQ: MOMO) is a global social technology company behind platforms including Momo, tantan, happn, Soulchill and Coffee Meets Bagel Worldwide, helping millions of people build meaningful connections everywhere. Our Singapore Regional Headquarters, Hello Planet Pte Ltd, supports a team of approximately 50 people and coordinates hiring across several APAC markets.

One of our business units, Tantan, is now seeking a data-driven, creative, and execution-focused Product Specialist with hands-on expertise to drive our global user retention, engagement, and lifecycle monetization strategies.

About the Role

In this role, you will manage product ops, including owning end-to-end multi-channel CRM campaigns, spanning user onboarding, active retention, VIP subscription conversions, and win-back flows, leveraging real-time behavior tracking and granular audience segmentation.

The job requires documenting and suggesting new technical events and notification pipelines, testing new product notifications, and increasing both revenue and retention of users.

Hybrid working: 3 days in office, 2 days from home

Office Location: VisionCrest Orchard

Key Responsibilities

Campaign Execution & Lifecycle Automation

• Design, build, and optimize automated multi-step customer journeys using the appointed CRM systems.
• Execute targeted push notifications, in-app messaging (IAM), App Inbox notifications, native webhooks, SMS, and email campaigns.
• Map and refine user lifecycle stages from onboarding, swiping, matching and final conversion of the monetisation strategy.
• Define and implement technical data events into the push notifications pipeline.
• Utilize CRM systems' live event streams and behavioral tracking to create dynamic user cohorts (e.g., high-activity non-payers, dropped-off chatterboxes, dormant VIPs, location/language specific cohorts).
• Leverage RFM (Recency, Frequency, Monetary) modeling, behavioral triggers, and psychographic segmentation to personalize push copy, timing, and offers.
• Personalize messaging based on dating intent, profile completeness, swipe frequency, and regional cultural preferences.
• Collaborate with Product and Marketing teams to build targeted upsell campaigns for VIP subscriptions, profile boosts, super likes, and in-app coin packages.
• Execute triggered campaigns targeting high-intent behavior (e.g., user runs out of daily likes or views blurred profile likes).

A/B Testing & Data Analytics

• Continuously run A/B and multivariate tests on message copy, delivery timing, visual creative, rich media, and deeply linked landing screens.
• Monitor critical lifecycle KPIs: Push Delivery & Open Rates, CTR, D1/D7/D30 Retention Rates, Conversion to Paid/VIP, Churn Rate, and LTV.
• Build custom dashboards in CRM system and Looker/Tableau to present campaign performance insights to growth leadership.

Multi-Market Coordination & Localization

• Adapt CRM messaging and timing across diverse global markets (Southeast Asia, East Asia, North America) accounting for local languages, time zones, and cultural trends (e.g., seasonal activations, regional dating norms).

Qualifications

• Experience: 0-4 years of dedicated mobile CRM / Lifecycle Marketing experience in high-velocity B2C mobile apps (Dating, Social Discovery, Gaming, or Mobile Entertainment preferred).
• Tool Mastery: Hands-on experience with CRM systems like Clevertap, Braze is a bonus (Journey Builder, Real-time Segmentation, In-App Message Customization, Webhooks, API integrations).
• Mobile Ecosystem Knowledge: Understanding of iOS & Android push permission environments, APNs/FCM delivery mechanics, deep-linking schema, and attribution logic.
• Analytical Mindset: Comfortable working with event parameters, conversion funnels, cohort analysis, and standard user metrics (DAU/MAU, ARPU, Churn, LTV). Basic SQL knowledge is a major plus.
• Technical-Inclined: Able to learn or know about technical events and triggers from the backend to our CRM partner, leading to pushes being sent.
• A/B Testing Discipline: Proven track record of designing structured growth experiments that measurably increased retention or revenue.
• Communication: Strong English communication skills (written & verbal); fluency in Mandarin or additional Asian languages is a strong plus given our target audience demographics.

Preferred Qualifications

• 0-4 years of work experience. Prior experience working on CRM- via systems like Braze or Clevertap- is a bonus.

What We Offer

• Competitive compensation package with bonus incentives.
• High impact role shaping engagement strategies for tens of millions of global users.
• Collaborative, multicultural tech environment in the heart of Singapore's global hub.