Product Propositions Lead

Company 14 - Manulife (Singapore) Pte. Ltd.

Singapore

Hybrid

SGD 120,000 - 180,000

Full time

6 days ago

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Job summary

Manulife/John Hancock in Singapore seeks a Senior Proposition & GTM leader to design customer-focused value propositions and translate them into compelling sales materials. You will orchestrate end-to-end GTM across Agency and Banking channels, drive cross-functional alignment, and coach a small team to ensure high-impact launches.

Responsibilities include developing sales content, ensuring messaging consistency, and leading training for distributors to accelerate adoption and commercial success.

Qualifications

Experience designing customer value propositions grounded in insights and segmentation.
Ability to translate complex product features into clear customer language.
Strong GTM planning and execution across multiple channels (Agency, Banca, etc.).
Proven ability to lead cross-functional teams and coach others.

Responsibilities

Design and supervise proposition strategy and development activities.
Own end-to-end GTM strategy and execution across channels.
Lead creation of sales decks, pitchbooks, and customer materials.
Coordinate cross-functional initiatives with Product, Marketing, Distribution and Training.
Supervise a small team, allocate workstreams, and build storytelling capability.

Skills

Proposition design

Storytelling

Go-To-Market

Multi-channel execution

Stakeholder leadership

Program management

Workshop facilitation

Team leadership

Job description

Key Responsibilities

Proposition Strategy & Development
- Lead the design of customer-centric product value propositions, grounded in customer insights, segmentation, and distributor feedback
- Translate product features into clear, differentiated positioning vs. internal and competitor offerings
- Ensure consistent messaging across all customer-facing and distributor-facing materials
Go-To-Market Orchestration
- Own end-to-end GTM strategy and execution, ensuring strong adoption across channels (Agency, Banca, etc.)
- Lead GTM workshops and establish weekly/monthly execution cadence across stakeholders
- Drive alignment across Product, Marketing, Distribution, and Training teams to ensure coordinated launch
Sales Enablement & Content Leadership
- Oversee development of sales proposition decks, pitchbooks, and customer-facing materials
- Ensure all materials are: Structured with strong narrative flow (hook → value → proof → close)
- Translated into layman, customer-friendly language
- Drive training (TTT, launch enablement) at launch to ensure high-quality adoption by distributors
Cross-Functional Coordination
- Lead collaboration across Product Development, Marketing, Distribution, and Operations
- Facilitate workshops and maintain a tight feedback loop with frontline channels for continuous improvement
- Ensure messaging accuracy while maintaining commercial effectiveness and compliance
Team Supervision (Team of 2 to 3)
- Provide day-to-day direction, coaching, and quality assurance for proposition and GTM deliverables
- Allocate workstreams across launches, enhancements, and BAU support
- Build team capability in storytelling, commercial thinking, and stakeholder management

Key Deliverables

Product customer value proposition (for business case and launch readiness)
Coordination for customer testing outputs & distributor focus group insights
Go-to-market workshops and ongoing execution cadence
Customer-facing sales proposition decks
Training materials (TTT / launch) and sales enablement content
Product pitchbooks / proposition summaries

Required Skillsets

Core Capabilities
- Strong proposition design & storytelling
- Ability to simplify complex product mechanics into customer-friendly language
- Commercial acumen with clear understanding of customer needs and distribution drivers
- Go-To-Market & Execution Experience in GTM planning and multi‑channel execution
- Ability to drive structured launch cadence and stakeholder alignment
- Strong program management and prioritization
- Stakeholder & Leadership Skills Excellent cross‑functional collaboration across Product, Marketing, Distribution Confident facilitator of workshops and senior stakeholder discussions Proven team leadership and coaching capability
Sales Enablement
- Deep understanding of sales journey and distributor pain points
- Ability to design effective sales tools, training, and content that drive adoption
Success Measures
- Quality and consistency of proposition across channels
- Speed and effectiveness of GTM execution
- Adoption and usability of sales materials by distributors
- Positive feedback from frontline and stakeholders
- Contribution to product launch success and commercial outcomes

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html.

Manulife is an Equal Opportunity Employer At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy‑related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law. It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies.

Working Arrangement

Hybrid We’re Manulife. And we’re on a mission to make decisions easier and lives better. Better is what drives us. It’s what inspires us to find new ways to support customers and colleagues in living longer and healthier lives. It’s the reason we’re dedicated to investing in digital innovation and industry‑leading AI, and accelerating a sustainable and economically inclusive future. Joining us means you’ll be empowered to learn and grow your career. We’ll recognize and support you in a flexible environment where well‑being and inclusion are more than just words. And as part of our global team, you’ll help shape the future you want to see – and discover that better can take you anywhere you want to go. We’re proud of our accomplishments and recognition. Recent awards include: