Product Propositions Lead

Manulife John Hancock; Singapore; Hybrid; SGD 120,000 - 200,000; Full time

Benefits offered by this job

Hybrid work

Job summary

Manulife John Hancock in Singapore is seeking a senior proposition & GTM leader to design customer-centric value propositions, translate features into clear market positioning, and ensure consistent messaging across channels. You will own end-to-end GTM, run workshops, align stakeholders, and build sales enablement content for distributors.

The role requires strong storytelling, commercial acumen, and multi-channel execution skills to drive rapid adoption and successful launches.

Qualifications

• Strong proposition design & storytelling.
• Ability to simplify complex product mechanics into customer-friendly language.
• Commercial acumen with clear understanding of customer needs and distribution drivers.

Responsibilities

• Design customer-centric value propositions based on insights, segmentation, and distributor feedback.
• Translate features into differentiated product positioning vs competitors.
• Maintain consistent messaging across all customer-facing and distributor materials.
• Own end-to-end GTM strategy and execution across channels.
• Lead GTM workshops and establish regular execution cadence.
• Align Product, Marketing, Distribution and Training for coordinated launches.
• Oversee development of sales decks, pitchbooks, and materials.
• Ensure materials have strong narrative flow and are translated into layman language.
• Provide training to ensure distributor adoption at launch.
• Lead cross-functional collaboration across Product, Marketing, Distribution, and Operations.
• Facilitate workshops and maintain feedback loops with frontline channels.
• Ensure messaging accuracy with commercial effectiveness and compliance.
• Provide day-to-day direction, coaching, and QA for proposition and GTM deliverables.
• Allocate workstreams across launches, enhancements, and BAU.
• Build team capability in storytelling, commercial thinking, and stakeholder management.

Skills

Proposition design

Storytelling

Simplify product messaging

Commercial acumen

Customer needs understanding

Cross-functional collaboration

GTM planning

Multi-channel execution

Launch cadence

Stakeholder alignment

Program management

Team leadership

Coaching

Sales tools

Training

Adoption content

Job description

Key Responsibilities

1. Proposition Strategy & Development

   Lead the design of customer-centric product value propositions , grounded in customer insights, segmentation, and distributor feedback

   Translate product features into clear, differentiated positioning vs. internal and competitor offerings

   Ensure consistent messaging across all customer-facing and distributor-facing materials

2. Go-To-Market Orchestration

   Own end-to-end GTM strategy and execution , ensuring strong adoption across channels (Agency, Banca, etc.)

   Lead GTM workshops and establish weekly/monthly execution cadence across stakeholders

   Drive alignment across Product, Marketing, Distribution, and Training teams to ensure coordinated launch

3. Sales Enablement & Content Leadership

   Oversee development of sales proposition decks, pitchbooks, and customer-facing materials

   Ensure all materials are: Structured with strong narrative flow (hook value proof close)

   Translated into layman, customer-friendly language

   Drive training (TTT, launch enablement) at launch to ensure high-quality adoption by distributors

4. Cross-Functional Coordination

   Lead collaboration across Product Development, Marketing, Distribution, and Operations

   Facilitate workshops and maintain a tight feedback loop with frontline channels for continuous improvement

   Ensure messaging accuracy while maintaining commercial effectiveness and compliance

5. Team Supervision (Team of 2 to 3)

   Provide day-to-day direction, coaching, and quality assurance for proposition and GTM deliverables

   Allocate workstreams across launches, enhancements, and BAU support

   Build team capability in storytelling, commercial thinking, and stakeholder management

Key Deliverables

• Product customer value proposition (for business case and launch readiness)
• Coordination for customer testing outputs & distributor focus group insights
• Go-to-market workshops and ongoing execution cadence
• Customer-facing sales proposition decks
• Training materials (TTT / launch) and sales enablement content
• Product pitchbooks / proposition summaries

Required Skillsets

Core Capabilities

• Strong proposition design & storytelling
• Ability to simplify complex product mechanics into customer-friendly language
• Commercial acumen with clear understanding of customer needs and distribution drivers

Go-To-Market & Execution

• Experience in GTM planning and multi-channel execution
• Ability to drive structured launch cadence and stakeholder alignment
• Strong program management and prioritization

Stakeholder & Leadership Skills

• Excellent cross-functional collaboration across Product, Marketing, Distribution
• Confident facilitator of workshops and senior stakeholder discussions
• Proven team leadership and coaching capability

Sales Enablement

• Deep understanding of sales journey and distributor pain points
• Ability to design effective sales tools, training, and content that drive adoption

Success Measures

• Quality and consistency of proposition across channels
• Speed and effectiveness of GTM execution
• Adoption and usability of sales materials by distributors
• Positive feedback from frontline and stakeholders
• Contribution to product launch success and commercial outcomes

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider, helping people make their decisions easier and lives better. To learn more about us, visit https://www.manulife.com/en/about/our-story.html .

Manulife is an Equal Opportunity Employer

At Manulife/John Hancock, we embrace our diversity. We strive to attract, develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment, retention, advancement and compensation, and we administer all of our practices and programs without discrimination on the basis of race, ancestry, place of origin, colour, ethnic origin, citizenship, religion or religious beliefs, creed, sex (including pregnancy and pregnancy-related conditions), sexual orientation, genetic characteristics, veteran status, gender identity, gender expression, age, marital status, family status, disability, or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process, contact [e-mail] .

Working Arrangement

Hybrid