Product Marketing Specialist

Razer Inc.; Singapore; On-site; SGD 120,000 - 180,000; Full time

Job summary

Razer Inc. in Singapore is seeking a senior Product Marketing Leader to own the strategy and growth of its product lines across positioning, pricing, lifecycle management and global launches.

You will partner with Product, Engineering, Sales, Channel, Brand and Regional Marketing to bring competitive, market-relevant products to market, drive go-to-market planning, campaigns and promotions, and grow revenue, adoption and market share.

Qualifications

• Degree in Marketing or Business with 6–10 years of progressive product marketing experience.
• Strong business acumen, sales-focused, and data-driven with the ability to translate insights into action.
• Proven leadership track record in building and managing high-performing teams.
• Strong budgeting, reporting and stakeholder management skills; clear, persuasive communication.

Responsibilities

• Own strategy and growth of Razer’s product lines across positioning, pricing, lifecycle management and global launches.
• Lead cross-functional collaboration with Product, Engineering, Sales, Channel, Brand and Regional Marketing.
• Drive go-to-market planning, market analysis, campaigns, promotions, and revenue growth.
• Develop and implement marketing plans to meet brand objectives and market share targets.
• Coordinate content and campaigns across web, email, video and social platforms.

Skills

Product marketing strategy

Leadership

Stakeholder management

Go-to-market planning

Data-driven decisions

Education

Degree in Marketing or Business

Job description

Joining Razer will place you on a global mission to revolutionize the way the world games. Razer is a place to do great work, offering you the opportunity to make an impact globally while working across a global team located across 5 continents. Razer is also a great place to work, providing you the unique, gamer-centric #LifeAtRazer experience that will put you in an accelerated growth, both personally and professionally.

Job Responsibilities :

Own the strategy and growth of Razer’s product lines, leading product marketing across positioning, pricing, lifecycle management, and global launches. Work closely with Product, Engineering, Sales, Channel, Brand, and Regional Marketing teams to bring competitive, market-relevant products to market. Drive go-to-market planning, market analysis, campaigns, promotions, and stakeholder alignment to grow revenue, adoption, and market share.

• Overseeing the strategic direction and performance of Razer’s PC Division product lines
• Driving growth and innovation across Razer’s Productivity & Speaker portfolios
• Drive product roadmaps, product lifecycle, pricing and launch process to ensure that we increase our leadership and market share position
• Develop and implement marketing plans, ensuring achievement of company and brand objectives
• Conduct and run competitive benchmarking and product comparison
• Work with product developers to ensure products are relevant to the market and feature-sets are comparable to others
• Coordinate cross-group initiatives with internal stakeholders such as Sales, and Channel Marketing teams
• Responsible for developing and implementing activities such as promotions and go-to-market for product launches
• Content & Campaign Development: Collaborate with creative, digital, and social teams to produce engaging content across web, email, video, and social platforms

Pre-Requisites :

• Degree in Marketing or Business with minimally 6-10 years progressive experience in product marketing, preferably within consumer electronics space
• Good business acumen, sales-focused, responsive, creative, strategic, proactive, and hands‑on, with the ability to translate data and insights into strategy and action plans
• Strong leadership skills with track record in building and managing a high performing team
• Strong budget management and reporting skills
• Strong stakeholder management skills and strong presentation, high attention to detail, written and verbal communications skills. Ability to communicate conceptually and tactically - including strategy, planning, data insights and execution details

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Razer is proud to be an Equal Opportunity Employer. We believe that diverse teams drive better ideas, better products, and a stronger culture. We are committed to providing an inclusive, respectful, and fair workplace for every employee across all the countries we operate in. We do not discriminate on the basis of race, ethnicity, colour, nationality, ancestry, religion, age, sex, sexual orientation, gender identity or expression, disability, marital status, or any other characteristic protected under local laws. Where needed, we provide reasonable accommodations - including for disability or religious practices - to ensure every team member can perform and contribute at their best.

Are you game?