Product Marketing & Content Strategist

Intellect; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

Intellect is seeking a hands-on product and content marketer to sharpen our value propositions, craft credible narratives with clinical and commercial teams, and drive coordinated marketing plans for priority solutions. You will own messaging, create sales materials and customer stories, and strengthen our brand and organic visibility across B2B channels.

Working with cross-functional teams, you will translate research and customer outcomes into compelling content, from white papers to thought

Responsibilities

• Build buyer and competitive insight through customer conversations, sales feedback and reviews of won and lost opportunities, identifying buying priorities, objections and reasons to choose Intellect.
• Own positioning, differentiation and value propositions across Intellect's solutions, tailoring messaging to priority buyer segments and markets.
• Lead marketing planning for priority solution launches and updates, defining target audiences, messaging, supporting evidence and sales readiness, with B2B marketing owning acquisition campaign execution.
• Bring customer and market insights into discussions with product, clinical and commercial teams to inform how solutions are developed, packaged and communicated.

Job description

Intellect is seeking a hands-on product and content marketer to sharpen our value propositions, craft credible narratives with clinical and commercial teams, and drive coordinated marketing plans for priority solutions. You will own messaging, create sales materials and customer stories, and strengthen our brand and organic visibility across B2B channels.

Working with cross-functional teams, you will translate research and customer outcomes into compelling content, from white papers to thought