Director, Product Marketing

Silith; Singapore; Hybrid; SGD 150,000 - 230,000; Full time

Job summary

Silith, headquartered in Singapore, seeks a Director of Product Marketing to own the go-to-market strategy and market positioning for its silicon photonics portfolio. You will translate product capabilities into market-facing strategies for hyperscalers, semiconductor firms, and OEMs, partnering with Product, Engineering, and Sales to ensure compelling launches and market success.

You will craft technical narratives, develop collateral, and enable Sales with win-ready materials while monitoring

Qualifications

• 8+ years of product marketing experience with launches and enablement.
• Experience marketing to hyperscalers, semiconductors, or OEMs.
• Strong analytical skills for market sizing and segmentation.
• Excellent written and verbal communication for sales enablement materials.
• Ability to work cross-functionally with Product, Engineering, Sales and BD.
• MBA or technical degree preferred.

Responsibilities

• Own go-to-market strategy and messaging for Silith's silicon photonics portfolio.
• Develop technical narratives across silicon photonics, optical interconnect, and AI infrastructure applications.
• Support sales with enablement content and competitive battlecards.
• Lead end-to-end product launches with cross-functional teams.
• Represent Silith at industry conferences and events.

Skills

Product marketing

Strategic thinking

Cross-functional leadership

Market research

Education

MBA or technical degree

Job description

The Director, Product Marketing will own the go-to-market strategy and market positioning for Silith's silicon photonics product portfolio. This person will translate product capabilities and roadmap into market-facing strategy — segmentation, positioning, pricing input, launch planning, and sales enablement — for hyperscaler, semiconductor, and OEM audiences. The role partners closely with Product Management, Engineering, and the commercial organization (Sales, BD, and Technical Marketing) to ensure Silith's products are positioned correctly, launched effectively, and supported with the market intelligence needed to win and grow key accounts.

Responsibilities:

Technical Positioning & Messaging

• Develop Silith's core technical narrative and value proposition across silicon photonics, optical interconnect, and AI
  infrastructure applications
• Translate complex technical differentiation (e.g., modulator performance, integration architecture, packaging) into
  clear, customer-relevant messaging
• Own technical positioning against competitors and alternative technology approaches
• Tailor messaging by customer segment — hyperscalers, semiconductor companies, and OEMs each require a
  different technical story
  Sales & Customer Engagement Support
• Partner directly with Sales, BD, and the CRO on strategic account engagements, providing technical depth in
  customer meetings and design review discussions
• Build account-specific technical presentations, white papers, and proof points that support the Challenge → Solution
  → Validated Result narrative used with technical buyers
• Support technical due diligence requests from prospective customers, including data sheets, performance
  benchmarks, and application notes
• Work with Engineering to translate lab results and simulation data into externally shareable proof points
  Competitive Intelligence
• Track competitor product roadmaps, technical claims, and market positioning across the silicon photonics and
  optical interconnect landscape
• Produce competitive battlecards and technical comparison materials for use by Sales and BD
• Monitor customer-facing technical trends (e.g., CPO, NPO, coherent, IM-DD) and translate implications into
  positioning updates
• Brief executive leadership on competitive technical developments that could affect deal strategy
  Content & Collateral Development
• Own the technical content roadmap: data sheets, application notes, white papers, technical blog posts, and
  presentation decks
• Ensure technical accuracy and consistency of messaging across all customer-facing materials
• Develop reusable technical frameworks and templates that scale across the sales organization
• Manage technical review and approval process with Engineering and Product before external publication
  Industry Presence & Thought Leadership
• Represent Silith at industry conferences and trade shows (e.g., ECOC, OFC) through speaking engagements,
  technical demos, and customer meetings
• Build relationships with industry analysts, press, and standards bodies relevant to optical interconnect and silicon
  photonics
• Support technical PR and analyst briefing efforts in coordination with executive leadership
• Identify speaking, publication, and demonstration opportunities that build Silith's technical credibility in target
  markets
  Cross-Functional Collaboration
• Serve as the primary technical marketing liaison between Engineering, Product, and the commercial organization
• Provide customer and market feedback to Product and Engineering to inform roadmap prioritization
• Support pricing and positioning discussions with technical context on performance trade-offs and competitive
  benchmarks
  Product Positioning & Go-to-Market Strategy
• Own market positioning, segmentation, and value proposition for Silith's product lines across hyperscaler, semiconductor, and OEM segments
• Develop go-to-market plans for new products and major product updates, including target segments, pricing input, and launch sequencing
• Translate product roadmap and technical capability into market strategy in partnership with Product Management
• Define and maintain the product marketing framework (positioning, messaging house, ideal customer profiles) used across Marketing and Sales
  Market & Competitive Intelligence
• Own market sizing, segmentation analysis, and competitive landscape mapping for silicon photonics and optical interconnect markets
• Track competitor product launches, pricing, and positioning, and translate findings into actionable input for Product and Sales leadership
• Synthesize customer and market feedback into product and marketing strategy recommendations
• Maintain a current view of market trends (e.g., CPO, NPO, coherent, IM-DD) and their implications for product strategy
  Product Launches
• Own end-to-end launch planning and execution for new products and major releases
• Coordinate cross-functionally with Product, Engineering, Technical Marketing, Sales, BD, and Communications to align launch timing and messaging
• Develop launch materials, briefing decks, and internal/external announcement content
• Define and track launch success metrics, and run post-launch retrospectives to improve future launches
  Sales & Field Enablement
• Build and maintain core sales enablement assets: pitch decks, positioning guides, objection-handling materials, and competitive battlecards
• Partner with Sales, BD, and Sales Programs & Operations to ensure product marketing content maps to the design win funnel and sales process
• Train and enable Sales and BD teams on new product positioning, pricing, and competitive differentiation
• Gather field feedback to continuously improve enablement content and product positioning
  Pricing & Packaging Input
• Provide market- and competitor-informed input into pricing and packaging decisions in partnership with Sales, Finance, and Product Management
• Support business case development for new products and product tiers
• Analyze win/loss trends and pricing feedback to refine packaging and positioning over time
  Cross-Functional Leadership
• Serve as the primary product marketing point of contact for Product Management and Engineering on market strategy questions
• Partner with Technical Marketing to ensure consistency between product positioning and technical narrative
• Represent product marketing perspective in executive product and roadmap reviews
• Build and develop the product marketing function as Silith's product portfolio and team grow:::

Requirements:

• 8+ years of experience in product marketing, with a track record owning positioning, launches, and enablement for complex B2B technology products
• Experience marketing to hyperscalers, semiconductor companies, or OEMs, or in an adjacent deep-tech/semiconductor market
• Strong analytical skills, with experience in market sizing, segmentation, and competitive analysis
• Excellent written and verbal communication skills, including experience developing sales enablement and launch materials
• Proven ability to work cross-functionally across Product, Engineering, Sales, and BD in a fast-moving organization
• Experience partnering with technical stakeholders to translate deep technical capability into market-facing strategy
  Preferred Qualifications
• Direct experience in silicon photonics, optical interconnect, semiconductors, or AI infrastructure markets
• Experience launching products with long, technical B2B sales cycles
• Familiarity with design win-driven sales motions and qualification/production timelines
• Experience building or scaling a product marketing function in a high-growth company
• MBA or technical degree preferred
  Success Measures
• Clear, consistently adopted product positioning and messaging across Marketing and Sales
• Well-executed, on-time product launches with measurable market and pipeline impact
• Sales and BD enablement content that improves deal velocity and win rate
• Actionable, current competitive and market intelligence available to Product and executive leadership
• Pricing and packaging decisions informed by rigorous market and competitive analysis

Tools you will master and utilize daily: