Key responsibilities
The role combines product management and design across five areas and may flex with business needs.
1. Product management
- Own the product roadmap and backlog for new and existing product lines, prioritizing by customer value, cost and feasibility.
- Write product briefs and requirements and define success measures for each launch.
- Turn customer feedback, reviews and sales data into product improvements.
- Coordinate kitchen, operations, marketing and suppliers to deliver launches on schedule and within budget.
- Prepare costings and timelines for new products, and track launch performance to decide whether to iterate, scale or retire a product.
2. Product and packaging design
- Design and prototype physical products and merchandise, from concept sketches to production-ready files.
- Improve food packaging, service ware and delivery packaging for ease of use, durability, cost and customer experience.
- Build 3D-printed and resin prototypes, run quick user tests with staff and customers, and refine the CAD.
- Source and brief manufacturers and suppliers and prepare technical drawings with materials and tolerances.
3. Menu and meal presentation
- Work with the food and product team on container layouts, portioning guides and meal presentation for different customer groups.
- Design menu cards and inserts, so each menu launch looks consistent and appetizing.
4. Brand and marketing creative
- Create promotional flyers, social posts and ad creatives for paid and organic channels and keep them on-brand.
- Illustrate and maintain brand characters and graphics, and keep a simple visual guide for logo, colour, type and packaging.
- Design landing page layouts in Figma, ready for hand-off to the web build.
- Use AI image tools within our creative workflow, and review output for quality before it goes live.
5. Operations design support
- Apply ergonomics to workspace and packing station layout, labelling and simple jigs that speed up work and reduce errors.
- Support ad hoc design needs across the company's product lines.
Requirements
Candidates should be able to show the following:
- Diploma or degree in industrial design, product design, business or a related field
- Experience managing a product or project from concept to launch, including briefs, timelines and cross-team coordination
- Ability to use customer feedback and sales data to priorities and improve products
- Basic costing and budgeting skills
- Proficiency in 3D CAD (for example SolidWorks or Rhino) and rendering tools
- Hands-on prototyping, including 3D printing, and the ability to prepare technical drawings
- Working knowledge of design for manufacturing and supplier coordination
- Proficiency in Figma, Adobe Illustrator and Photoshop
- Experience using AI-assisted design tools
- A portfolio showing end-to-end product or design work
- Good written and spoken English; the ability to communicate with Mandarin-speaking suppliers is an advantage
Nice to have: food packaging or F&B experience, and comfort working in a fast-moving small business where one person covers several design needs.
Job Position: Product Manager & Designer (Full Time)
*We are regret to inform that only shortlisted candidates will be noticed*
EA license no: 12C6255
EA Reg.id: R1660688