Product Designer (UI/UX)

Public Service Division; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Public Service Division is seeking a user-centric Product Designer to drive end-to-end design across the product lifecycle in Singapore. You will conduct user interviews, usability studies, and workshops to identify needs and opportunities, then translate them into intuitive flows, wireframes, and high-fidelity designs.

Work closely with Product Leads and Engineers to shape direction, establish design systems, and prioritise efforts based on user impact and product goals.

Qualifications

• Minimum 3 years of UI/UX, Product Design or Service Design experience.
• Portfolio with end-to-end product design including research, wireframes, prototyping and testing.
• Ability to translate user needs and business goals into simple, scalable experiences.

Responsibilities

• Conduct user interviews, usability studies, and workshops to uncover needs and opportunities.
• Create flows, wireframes, prototypes, and high-fidelity designs.
• Establish and maintain design systems and standards.
• Collaborate with Product Leads and Engineers to shape product direction.
• Plan usability testing and iterate designs based on evidence.

Skills

User interviews

Usability testing

Stakeholder workshops

Journey mapping

Prototyping

Design systems

Figma

Design handoff

Communication

Education

Background in Product Design / UX Design / HCI or related discipline

Tools

Figma

Confluence

Jira

Analytics dashboards

Job description

[What the role is]

Drive user-centred design across the product lifecycle by understanding user needs, validating problems, and crafting intuitive experiences that deliver measurable business and customer outcomes.

[What you will be working on]

User Discovery & Research

• Conduct user interviews, usability studies, and stakeholder workshops.
• Identify user needs, pain points, and opportunities.
• Develop personas, journey maps, and service blueprints.

Product Design

• Create user flows, wireframes, prototypes, and high-fidelity designs.
• Design interfaces that are intuitive, accessible, and visually engaging.
• Establish and maintain design systems and design standards.

Product Strategy

• Work closely with Product Leads and Engineers to shape product direction.
• Translate business objectives into user-centred solutions.
• Prioritise design efforts based on user impact and product goals.

Validation & Continuous Improvement

• Plan and conduct usability testing.
• Analyse user feedback and behavioural insights.
• Iterate designs based on evidence and measurable outcomes.

[What we are looking for]

• Background in Product Design, UX Design, Interaction Design, Human-Computer Interaction (HCI), Digital Media, Visual Communication, Information Systems, Computer Science, Psychology, or a related discipline.
• Minimum 3 years of relevant UI/UX, Product Design, or Service Design experience; candidates with 5–8 years of experience may be considered for a more senior role depending on portfolio strength and product delivery exposure.
• Strong portfolio demonstrating end-to-end product design work, including problem framing, user research, journey mapping, wireframing, prototyping, usability testing, visual design, and design iteration based on evidence.
• Proven ability to translate user needs, business goals, and technical constraints into simple, intuitive, accessible, and scalable digital experiences.
• Proficiency in Figma and modern design workflows, including component libraries, design systems, interactive prototyping, handoff to developers, and collaboration with product and engineering teams.
• Good understanding of accessibility, responsive design, usability principles, information architecture, interaction design, and content clarity.
• Experience facilitating or supporting user interviews, usability testing, stakeholder workshops, co-creation sessions, and design critiques.
• Ability to work closely with Product Leads, Engineers, Business Analysts, and stakeholders in an agile or product squad environment.
• Strong communication and storytelling skills, with the ability to explain design rationale clearly to both technical and non-technical audiences.
• Experience designing enterprise platforms, citizen-facing digital services, SaaS products, government digital services, or internal productivity tools is advantageous.
• Familiarity with tools such as Jira, Confluence, Figma, analytics dashboards, or user feedback platforms will be an added advantage.