Product and Brand Manager

aria bioscience pte. ltd.; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

aria bioscience pte. ltd. is seeking a Product and Brand Manager to develop and manage brand strategies and product portfolios in a regulated healthcare space. You will lead lifecycle planning, launch activities, market research, and cross‑channel campaigns to drive growth and market share.

The role requires strong regulatory knowledge, strategic thinking, and leadership to collaborate with stakeholders and ensure compliant, data‑driven decisions across the business.

Qualifications

• Minimum 5–7 years of pharma or consumer healthcare brand management.
• Proven track record in product launches and brand building.
• Strong knowledge of healthcare regulations and compliance.
• Excellent communication, leadership and project management skills.

Responsibilities

• Brand Strategy Development: Create and implement brand positioning and identity.
• Product Lifecycle Management: Oversee launches and portfolio optimization.
• Market Research: Conduct competitive analysis and consumer insights.
• Marketing Campaigns: Design and execute integrated campaigns across channels.
• Regulatory Compliance: Ensure branding and messaging meet healthcare rules.
• Performance Tracking: Monitor KPIs and ROI to optimize strategies.

Skills

Brand strategy

Product lifecycle management

Market research

Regulatory compliance

Campaign design

Performance tracking

Communication

Leadership

Project management

Education

Bachelor’s or Master’s degree in Marketing

Business Administration

Pharmacy

Job description

RoleOverview

The Product and Brand Manager will be responsible for developing, executing, and managing brand strategies and product portfolios. This role requires a strong understanding of healthcare regulations, market dynamics, and consumer behavior, with a focus on driving growth, brand equity, and market share.

Key Responsibilities

• Brand Strategy Development: Create and implement brand positioning, messaging and identity aligned with corporate objectives.
• Product Lifecycle Management: Oversee product launches, portfolio optimization and end‑to‑end lifecycle strategies.
• Market Research: Conduct competitive analysis, consumer insights and trend monitoring to inform decision‑making.
• Marketing Campaigns: Design and execute integrated campaigns across digital and print channels.
• Regulatory Compliance: Ensure all branding and product communication adheres to healthcare regulations and ethical standards.
• Performance Tracking: Monitor KPIs, ROI, and market performance to optimize strategies.

Qualifications

• Bachelor’s or Master’s degree in Marketing, Business Administration, Pharmacy, or related field.
• Minimum 5–7 years of experience in pharma or consumer healthcare brand management.
• Proven track record in product launches and brand building.
• Strong knowledge of healthcare regulations and compliance requirements.
• Excellent communication, leadership, and project management skills.

Desired Attributes

• Strategic thinker with a passion for innovation.
• Ability to balance scientific rigor with consumer‑centric marketing.
• Strong analytical skills and data‑driven mindset.
• Collaborative and adaptable in a fast‑paced environment.