Principal Product Designer, Creator Tools & AI

Electronic Arts (EA); Singapore; On-site; SGD 180,000 - 240,000; Full time

Job summary

Electronic Arts is seeking a Principal Product Designer to elevate the design bar across a new business unit, championing the long‑term vision for player and creator tools and mentoring peers.

You will partner with stakeholders to innovate for the future of gaming, align with Product, Engineering and Architecture, and deliver high‑quality, human‑centric experiences across games and platforms.

Qualifications

• 12+ years of professional experience in product design, UX/UI, or related fields.
• Expert-level understanding of industry-wide product design trends and where creator platforms are heading.
• Proven experience leading the end-to-end design of complex digital products, tools, or platform features as an individual contributor.
• Demonstrated ability to create and deliver executive-level design presentations and pitch prototyping materials to studio leadership.
• Extensive experience collaborating with technical and product partners to bring complex features to completion.

Responsibilities

• Drive Quality & Innovation: Establish the core player/creator experience vision, anti-vision, and success criteria.
• Strategic Scope Reduction: Tackle cross-boundary challenges and translate creator capabilities into simple, high-trust experiences.
• Lead Prototyping & AI Integration: Guide prototyping for high-risk areas and incorporate AI tools into design delivery.
• Cross-Functional Alignment: Drive alignment across Product, Engineering, and Architecture to fit design requirements within project scope.
• Executive Communication: Represent the design perspective in executive discussions and pitch strategic initiatives.
• Craft Leadership (IC): Mentor peers and junior designers, raise design proficiency, and embed quality across the organization.

Skills

12+ years exp

Expert design trends

End-to-end design

Executive presentations

Collaboration with partners

Job description

Electronic Arts is seeking a Principal Product Designer to elevate the design bar across a new business unit, championing the long‑term vision for player and creator tools and mentoring peers.

You will partner with stakeholders to innovate for the future of gaming, align with Product, Engineering and Architecture, and deliver high‑quality, human‑centric experiences across games and platforms.