The key objective of this position is to drive the business agenda by developing the overall portfolio strategy through a comprehensive analysis of the key market trends, as well as lead the in-market implementation of the portfolio plans. Managing assigned market clusters.
As the Portfolio Manager, you will be responsible for:
1. Portfolio Strategy
- Develop and execute portfolio strategies to optimize brand mix, product positioning, and category performance, aligning with overall business objectives.
- Analyze market trends, insights, and competitive dynamics to identify growth opportunities, gaps, and risks across the portfolio.
- Collaborate with cross-functional teams to ensure portfolio decisions are actionable, commercially viable, and support long-term business growth.
2. New Product Development, Launch & Monitoring
- Lead end-to-end product development and launch, identifying new business opportunities, defining product and price positioning to ensure successful market introduction.
- Collaborate with Supply Chain, R&D, and GSC teams to ensure timely product delivery, alignment across functions, and smooth execution of commercialization.
- Develop and execute detailed launch plans (including memo), providing hands‑on support to commercial teams to ensure successful activation and adoption.
- Monitor post‑launch performance in collaboration with SI, sales and finance team to find key challenges and opportunities, address gaps, and support continuous improvement.
3. Strategic Support and Budget Management
- Develop strategic presentations and decks to communicate insights, business priorities, and recommendations to senior stakeholders, including support for ASP and CR initiatives.
- Track budgets and ensure optimized utilization, monitoring expenditures against plans and identifying opportunities to maximize ROI and efficiency.
- Ensure effective collaboration and alignment with global and regional teams on all relevant initiatives.
4. People Management (if applicable)
- Recruit, motivate and guide the professional development of the team reporting directly and indirectly to the incumbent.
REQUIREMENTS:
- Qualifications: University degree. Min. 5 years relevant experience in tobacco or other FMCG M&S functions
- Solid background in brand/portfolio management, communication and commercial acumen
- Good knowledge of retail landscape
- Good understanding of tobacco industry taxation
- Language: Fluency in English is mandatory
- Functional Skills: Commercially driven with good understanding of financial acumen
- Knowledgeable on new product development process
- Proficient in analyzing sales data including retail audit / research
- Project Management
- Experience in leading and managing cross functional projects and third party agencies
- Expert in MS Excel & MS Power Point.
- Good communication & presentation skills being able to engage with senior management