Planner (Integrated Media)

Havas Media Network; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Havas Media Singapore is seeking a Planner (Integrated Media) with at least 2 years of experience in integrated media planning and campaign execution across offline and online platforms.

You will support planning, tactical execution, implementation, optimisation and performance analysis of integrated media campaigns across FTA, Radio, OOH, Press, KOL/Influencer, Digital, Social, and Mobile. You'll report to an Associate Director and collaborate with clients and internal teams to drive growth.

Qualifications

• 2+ years of direct experience in media planning for integrated media campaigns across offline and online channels.
• Knowledge of digital buying platforms (Facebook Ads Manager, Google Ads, DV360).
• Understanding of media landscape in Singapore and local market nuances.
• Strong analytical, numerical, and presentation skills.
• Ability to collaborate with clients and internal stakeholders to deliver campaigns.

Responsibilities

• Assist team in developing media strategies and recommendations to achieve clients' KPIs.
• Drive innovation across offline and online media platforms.
• Build relationships with clients and engage in day-to-day operations.
• Coordinate end-to-end execution with media partners and traders.
• Oversee campaign budgets, tracking, and cost-effective spend.
• Analyse performance data and provide actionable insights and recommendations.
• Prepare interim and post-campaign reports with key learnings.

Skills

Integrated media planning

Campaign analysis

Client relationship

Team collaboration

Education

Marketing/Communications degree

Tools

Facebook Ads Manager

Google Ads

DV360

Google Analytics

Adobe Analytics

Job description

Havas Media Singapore is looking for a Planner (Integrated Media) with at least 2 years of relevant experience in integrated media planning and campaign implementation across offline and online platforms.

As a Planner, you will operate the most dynamic component of integrated media planning and execution in the team. You will be responsible for supporting the planning, tactical execution, implementation, optimisation and performance analysis of integrated media campaigns covering channels and platforms including FTA, Radio, Out-of-Home, Press, KOL/Influencer, Digital, Social, and Mobile.

Reporting Structure

• You will report to an Associate Director

The role requires you to

Planning

• Assist team in developing media strategies and recommendations to help clients achieve their business goals and KPIs
• Drive strategic and tactical innovation across offline and online media platforms (e.g. FTA, Radio, Out-of-Home, Press, KOL / Influencer, Social, Digital, and Mobile)
• Build strong relationships and engage clients on day-to-day operations
• Work with internal and external stakeholders to ensure smooth delivery of campaign administration and operations

Campaign Implementation

• Work with media partners and traders to coordinate the end-to-end execution of campaign proposals
• Implement campaigns across offline and online media platforms
• Oversee media budgets, ensuring accurate tracking, allocation, and cost-effective spend across campaigns
• Campaign administration – liaise with clients for material submission which meet the best practice guidelines for the ad format and work with media owners to ensure that the guidelines are up to date and accurate
• Digital ad operations – including the review of creative assets in accordance with channel specifications and ad trafficking
• Monitor and optimise campaigns
• Analyse campaign performance data and generate actionable insights and strategic recommendations
• Conduct in-depth campaign analysis and deliver interim and post-campaign reports to provide insight and recommendations on media performance
• Demonstrate strong numerical aptitude and confidence working with media technology platforms and tools
• Campaign financial administration – work with billing team to ensure that plans are billed correctly, and in a timely manner

Required Skills or Attributes

• Relevant qualifications in marketing, communications, or other relevant disciplines; or relevant work experience
• At least 2 years of direct experience in media planning for integrated media campaigns (including TV and other offline channels (required), digital display, ad networks, and third-party partners)
• Knowledge & proficiency in digital buying platforms (e.g. Facebook Ads Manager, Google Ads, DV360)
• Knowledge & proficiency in digital marketing platforms strongly preferred (e.g. Google Analytics, Adobe Analytics, Google Tag Manager, Adobe Launch)
• Good understanding of the media and advertising landscape in Singapore (including offline, digital display, ad networks and third-party partners), and local market nuances
• Team player – responsible, accountable, and collaborative
• Can-do attitude – keen to learn new skills, pro-active, and takes ownership over tasks and projects
• Highly analytical, well‑organised and has great attention to detail with a focus on quality of results
• Strong communication (verbal, written, and presentation) and interpersonal skills

About Havas

Founded in 1835 in Paris, Havas is one of the world's largest global communications groups, with nearly 23,000 people in over 100 countries. With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Group's operating system that unifies data, technology and AI to deliver optimized, scalable marketing solutions across the full customer journey. AI-driven, fueled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance and long-term preference for clients. Havas is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within.

About Havas Media Network

Havas Media Network's mission is to Create Desire, Convert Demand & Drive Transformation - delivering growth for today and tomorrow. Through our operating model - Converged.AI, we combine human ingenuity with machine precision to drive clients' business growth, helping brands stay relevant and grow in a world that never stands still. We are part of Havas, one of the world's largest communications groups with nearly 23,000 people working across media, creative, production and technology. Havas Media Network creates personalized and seamlessly-connected customer journeys through future-forward capabilities in activation (Havas Play), commerce & performance (Havas Market) and data & tech (CSA). Our agencies are home to more than 10,000 media specialists across +140 countries, with 73 Villages that bring together talented people across all disciplines to work side-by-side to serve our clients. Clients include Auchan, BBC, Canal+, Carglass, Credit Agricole, Decathlon, Dolce & Gabbana, EDF, Emirates, Fidelity Investments, Claro, Hyundai, JDE Peet's, Kia, Leroy Merlin, Lidl, LVMH, PNC Bank, Puma, Reckitt, Red Bull, Sanofi, Shell, Telefonica and YUM Brands among many others.

For more information, visit the website or follow Havas Media Network on LinkedIn @Havas Media Network or Instagram @havas_media_network.

Life At Havas

A shared desire to grow. It's what drives us as individuals, strengthens our teams, and builds the long-lasting partnerships that earn our clients' trust. It's the engine behind the brands we create and the possibilities we build together. At Havas, growth is expansive and limitless. It moves in every direction, looks different for every person, and is powered by the same thing as the work for our clients: the desire to make something better than it was before.

We're fueled each day by the diverse personalities, perspectives, and passions of our people. We're always looking for talent eager to grow, innovate, and create impactful work.