Planner (Digital Media)

Havas Media Network; Singapore; On-site; SGD 60,000 - 110,000; Full time

Job summary

Havas Media Singapore is seeking a Planner (Digital Media) to translate client objectives into insight-led media strategies and plans that maximise campaign effectiveness. You will work across Google, Meta, TikTok and other platforms, turning data and audience understanding into actionable media recommendations.

You'll collaborate with internal teams and clients, analyse performance, report results, and continuously optimise campaigns to drive measurable business outcomes in a fast-paced

Qualifications

• At least 1 year of experience in media planning, digital marketing, advertising, or a related field.
• Exposure to paid media channels such as SEM, social, programmatic, display, video, or other digital advertising platforms.
• Strong analytical skills with the ability to interpret campaign performance data and derive actionable insights.

Responsibilities

• Translate client objectives into data-driven media recommendations and campaign plans.
• Develop audience, channel and budget allocation strategies across digital media platforms.
• Plan, set up and manage campaigns across Google, Meta, TikTok and other digital platforms.
• Monitor and optimise campaigns against KPIs, ensuring delivery, efficiency and scale.
• Manage campaign budgets and pacing to ensure accurate forecasting and efficient utilisation of media investments.

Skills

Media planning

Digital marketing

Advertising

Data analysis

Attention to detail

Communication

Organization

Collaboration

Tools

Excel

Job description

Havas Media Singapore is looking for a Planner (Digital Media). The Planner translates client business objectives into insight-led media strategies and plans, using data, audience understanding, and media expertise to maximise campaign effectiveness and drive measurable business results.

This role sits within one of HAVAS’ teams focusing on 2 accounts.

Reporting Structure

• You report to the Associate Manager

Scope of the role:

• Translate client objectives into data-driven media recommendations and campaign plans.
• Develop audience, channel and budget allocation strategies across digital media platforms.
• Identify opportunities to improve campaign effectiveness and media efficiency through audience and performance insights.
• Plan, set up and manage campaigns across Google, Meta, TikTok and other digital platforms.
• Monitor and optimise campaigns against agreed KPIs, ensuring delivery, efficiency and scale.
• Manage campaign budgets and pacing to ensure accurate forecasting and efficient utilisation of media investments.

Analytics & Reporting

• Analyse campaign performance and generate actionable recommendations.
• Review audience insights, consumer behaviour, market trends, and competitive activity to inform planning recommendations.
• Produce client-facing reports and presentations.
• Use Excel and reporting tools to manipulate, validate and interpret campaign data.

Client & Stakeholder Management

• Build strong working relationships with clients and support day-to-day account management.
• Collaborate with internal teams, media partners and external stakeholders to ensure seamless campaign execution and delivery.

Required Skills or Attributes

• At least 1 year of experience in media planning, digital marketing, advertising, or a related field.
• Exposure to paid media channels such as SEM, social, programmatic, display, video, or other digital advertising platforms.
• Strong analytical skills, with the ability to interpret campaign performance data and derive actionable insights.
• Excellent attention to detail and a commitment to delivering accurate, high-quality work.
• Strong verbal and written communication skills, with confidence in presenting ideas, insights and recommendations.
• Highly organised and able to manage multiple priorities and deadlines in a fast-paced environment.
• Adaptable and resilient, thriving in dynamic environments and responding positively to change.
• Proactive and solutions-oriented, with a strong sense of curiosity, initiative and commitment to continuous development.
• Collaborative and approachable, fostering productive relationships with colleagues, clients and external partners.
• Demonstrates ownership and accountability, taking responsibility for assigned tasks and seeing them through to completion.
• Positive attitude with a strong desire to contribute to team success and deliver meaningful outcomes for clients.

About Havas

Founded in 1835 in Paris, Havas is one of the world’s largest global communications groups, with nearly 23,000 people in over 100 countries. With the ambition to help brands unlock Growth, Powered by Desire, Havas brings together creativity, media, technology and production capabilities to build strong, desirable brands that people genuinely want to engage with. Its integrated model is supported by Converged.AI, the Group’s operating system that unifies data, technology and AI to deliver optimized, scalable marketing solutions across the full customer journey. AI-driven, fueled by human ingenuity, and grounded in the belief that desire drives both brand performance and business outcomes, Havas teams collaborate within Havas Villages worldwide to cultivate reputation, relevance and long‑term preference for clients. Havas is equally committed to its people, fostering inclusive, responsible and inspiring workplaces where talent can thrive, because desire also starts from within.

About Havas Media Network

Havas Media Network’s mission is to Create Desire, Convert Demand & Drive Transformation - delivering growth for today and tomorrow. Through our operating model - Converged.AI, we combine human ingenuity with machine precision to drive clients' business growth, helping brands stay relevant and grow in a world that never stands still. We are part of Havas, one of the world's largest communications groups with nearly 23,000 people working across media, creative, production and technology. Havas Media Network creates personalized and seamlessly-connected customer journeys through future-forward capabilities in activation (Havas Play), commerce & performance (Havas Market) and data & tech (CSA). Our agencies are home to more than 10,000 media specialists across +140 countries, with 73 Villages that bring together talented people across all disciplines to work side-by-side to serve our clients. Clients include Auchan, BBC, Canal+, Carglass, Credit Agricole, Decathlon, Dolce & Gabbana, EDF, Emirates, Fidelity Investments, Claro, Hyundai, JDE Peet’s, Kia, Leroy Merlin, Lidl, LVMH, PNC Bank, Puma, Reckitt, Red Bull, Sanofi, Shell, Telefonica and YUM Brands among many others.

For more information, visit the website or follow Havas Media Network on LinkedIn @Havas Media Network or Instagram @havas_media_network.

Here at Havas, we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual's ability to perform their job.