Multi-Channel Digital Marketing Strategist

Management Development Institute of Singapore; Singapore; On-site; SGD 42,000 - 66,000; Full time

Job summary

Management Development Institute of Singapore is seeking a Digital Marketing Specialist to plan, execute, and optimize day-to-day campaigns across social media, search and email channels. You will write copy, set up campaigns on Facebook, Instagram, Google, and LinkedIn, and monitor performance.

You will review reporting, manage budgets, analyze ROI, and propose data-driven strategies to grow online lead generation.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 1-3 years experiences in digital marketing with expertise across various online channels.
• Proficient knowledge in Facebook, Google, and SEO.
• Familiarity with digital marketing tools and platforms.
• Strong analytical skills and ability to translate data into actionable insights.
• Excellent communication and interpersonal skills.

Responsibilities

• Responsible for day-to-day digital and social media campaign initiatives, including planning, optimizing, copywriting and deployment.
• Strong understanding of advertising formats & marketing objectives, and campaign setups on Facebook & Instagram, Google, and LinkedIn.
• Review and report the performance of online marketing campaigns and activities.
• Manage and track approved marketing budget and spending and analyse ROI.
• Responsible for developing and executing online marketing strategies and proposals, including emerging digital trends/tools and new technologies.
• Competitor's analysis and planning of new digital and social media marketing strategies & bidding.
• Analyzing Google Search Console and proposing changes and fixes to ensure the website is search engine friendly and has no errors.
• Propose the audience segments according to the school's marketing requirements.
• Creating content for weekly email marketing campaigns at MDIS.
• Regular CRM analysis closely monitors sales performance and works with the sales team to optimise online campaigns.
• Responsible for managing local and international marketing campaigns and lead generation at MDIS.
• An understanding of Google SEO, search engine algorithms, and ranking methods

Skills

Digital marketing

Analytics

Communication

Education

Bachelor's degree in Marketing, Business, or related field

Tools

Facebook

Google

SEO

Job description

Management Development Institute of Singapore is seeking a Digital Marketing Specialist to plan, execute, and optimize day-to-day campaigns across social media, search and email channels. You will write copy, set up campaigns on Facebook, Instagram, Google, and LinkedIn, and monitor performance.

You will review reporting, manage budgets, analyze ROI, and propose data-driven strategies to grow online lead generation.