Media Planner / Senior (Network & Operations)

Publicis Groupe; Singapore; On-site; SGD 60,000 - 100,000; Full time

Job summary

Publicis Groupe seeks a Regional Media Operations Planner / Senior Planner to support key client accounts across APAC markets. This role will anchor media processes, governance standards, financial accountability, and regional stakeholder alignment across markets.

You will partner with regional and local teams to drive operational excellence, maintain visibility of market activities, and ensure seamless collaboration between central and local stakeholders.

Qualifications

• Bachelor’s degree in marketing, business, communications, or related field.
• 2–3 years of experience in media operations, planning, investment, or agency operations.
• Strong understanding of end-to-end media planning and campaign execution.
• Experience in a media agency or supporting regional media accounts.
• Knowledge of budgeting, invoicing, reconciliation, and financial reporting.

Responsibilities

• Lead integrated full-funnel media planning across key markets.
• Build and maintain trusted client relationships and act as strategic advisor.
• Identify opportunities for media innovation and test-and-learn initiatives.
• Present effectively to influence stakeholders and drive decisions.
• Mentor and develop a team of planners for planning excellence.
• Coordinate regional media teams and ensure alignment with governance.
• Monitor media investment performance and ensure transparency across markets.
• Oversee end-to-end financial operations: budgeting, invoicing, reconciliation, reporting.

Skills

Media operations

Media planning

Stakeholder management

Microsoft Excel

Data-driven decision making

Education

Bachelor’s degree in Marketing/Business

Tools

Copilot

Reporting tools

Job description

Company description

Publicis Groupe is not just a company you work for; it’s a platform for you to take your talent to the world.

If you want to help change the world, ideas alone are not enough. Real impact can only come from having meaningful access to a world of knowledge, people and resources. At Publicis Groupe, you are connected to our global network, intelligence, tools, clients, brands and 80,000 brilliant minds with expertise in data, technology, media, strategy, creativity and business transformation, all literally at your fingertips.

Go ahead, the world is waiting.

Publicis Groupe is the third largest communications group in the world. Founded in Paris in 1926, we are present in more than 100 countries as leaders in marketing, communication, and digital business transformation. Two of its biggest solution hubs in Singapore - Publicis Communications and Publicis Media & Digital.

Publicis Communications, the creative communications hub of the Publicis Groupe, is a collective of the most passionate, purposeful, and progressive creative agencies in Singapore. They are Publicis Worldwide, Leo Burnett, Saatchi & Saatchi, Prodigious, and MSL.

Publicis Media & Digital, which is comprised of global media agency brands Starcom, Zenith, Spark Foundry, and Performics, is powered by digital-first, data-driven global practices that together, help our clients navigate the modern media landscape.

Our two other solution hubs, Publicis Sapient and Publicis Commerce, empower businesses to embrace digital transformation and equip them with a total commerce experience.

Overview

We are seeking a Regional Media Operations Planner / Senior Planner to support key client accounts across APAC markets. This role will act as the operational backbone of the business, ensuring media processes, governance standards, financial accountability, and regional stakeholder alignment are consistently executed across markets.

The successful candidate will partner closely with regional and local teams to drive operational excellence, maintain visibility across market activities, and ensure seamless collaboration between central and local stakeholders.

Responsibilities

Account Management and Planning (50%)

• Lead integrated full-funnel media planning across key markets, ensuring alignment with client business objectives (job-to-be-done), and delivering cohesive cross-channel strategies. Familiarity with Japan, Thailand, and Vietnam landscape, including local media platforms, consumer behavior, and regulatory considerations, is preferred but not required.
• Build and maintain trusted client relationships, serving as a strategic advisor and primary point of contact for media planning and performance discussions.
• Proactively identify opportunities for media innovation and continuous improvement through test-and-learn initiatives, measurement frameworks, and emerging platform capabilities.
• Strong presentation skills and the ability to influence internal and client stakeholders
• Mentor and develop a team of planners, fostering strategic thinking, commercial acumen, and planning excellence.
• Drive a culture of accountability, collaboration, and continuous learning across the planning team.

Network Management (50%)

• Working media processes and understanding a media planning landscape
• Bridging across global, regional and local teams with a foundation of media planning to blend the requirements for planning for across the markets
• Act as the regional operational lead across multiple APAC markets, ensuring alignment with established media planning, activation, governance, and financial processes - APAC markets including China, Japan, Korea, and India
• Serve as the key liaison between regional hub teams, local market teams, and global stakeholders to drive effective communication, visibility, and collaboration.
• Provide operational guidance and oversight to markets, ensuring execution adheres to regional standards, timelines, and best practices.
• Coordinate cross-functional stakeholders including regional media teams, local account teams, client stakeholders, finance teams, and senior leadership.
• Monitor and track media investment performance, ensuring accountability, accuracy, and transparency across campaigns and markets.
• Manage end-to-end financial operations, including budgeting, invoicing, reconciliation, financial tracking, and reporting.
• Drive process excellence by identifying operational efficiencies, standardising workflows, and ensuring compliance with established governance frameworks.
• Track commercial performance, monitor cost efficiencies and savings opportunities, and provide regular reporting to stakeholders.
• Support business reviews by consolidating market updates, operational performance metrics, financial results, and key recommendations.
• Maintain visibility of market activities, proactively escalating risks, dependencies, and operational challenges while recommending solutions.

Qualifications

• Bachelor’s degree in marketing, Business, Communications, or a related discipline.
• 2–3 years of experience in media operations, media planning, media investment, account management, agency operations, or a related field.
• Strong understanding of end-to-end media planning, campaign execution, and media activation processes.
• Experience working within a media agency environment or supporting regional media accounts.
• Sound knowledge of media investment management, budgeting, invoicing, reconciliation, and financial reporting processes.
• Proven ability to manage multiple stakeholders across regional and local markets in a fast-paced environment.
• Strong project management and organisational skills, with the ability to manage multiple priorities simultaneously.
• Excellent communication and stakeholder management skills, with experience coordinating across diverse teams and cultures.
• Analytical mindset with strong attention to detail and ability to interpret operational and financial data.
• Advanced proficiency in Microsoft Excel and reporting tools. Copilot would be an advantage