Media Partnership Manager

Kuailu Software; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

Kuailu Software in Singapore is seeking a senior partnerships leader to own and expand our media agency collaborations across major platforms, drive certifications, and optimize partner incentives. You will build domestic platform qualifications, manage onboarding and renewals, and lead a team to deliver best practices, SOPs, and knowledge resources for effective media buying.

Strong background in digital advertising, 5+ years, and proven ability to work with Google, Meta, TikTok, and ByteDance

Qualifications

• Bachelor's degree or above in Marketing, Advertising, Communications, Business, or related discipline.
• Minimum 5 years of experience in digital advertising, media buying, or advertising agency operations.
• Experience working with advertising agencies, media platforms, or platform partner/channel teams (e.g., Google, Meta, TikTok, Tencent, ByteDance/OceanEngine) is highly preferred.
• Proven experience in building media agency partnerships or agency qualifications from the ground up is a strong advantage.

Responsibilities

• Lead the application, onboarding, maintenance, and annual renewal of agency/partner certifications for major global advertising platforms.
• Build and maintain agency qualifications for domestic advertising platforms such as ByteDance (OceanEngine) and Tencent Ads.
• Establish and maintain relationships with platform partner managers and channel managers to secure agency incentives, rebates, product resources, and beta program opportunities.
• Monitor partnership policies of regional advertising platforms and evaluate new partnership opportunities.
• Analyze platform partnership models, rebate structures, payment terms, and qualification requirements to optimize the company's media partnership strategy.
• Develop agency business processes and client onboarding standards to support media buying and advertising services.
• Manage media accounts, prepay advertising funds, and security deposits, working closely with Finance on cashflow planning.
• Build and manage the media operation team, including training, performance management, and capability development.
• Drive team members to obtain official certifications from Google, Meta, TikTok, and other platforms.
• Establish and maintain an internal knowledge base, including platform policies, campaign SOPs, best practices, and case studies.

Skills

Digital advertising

Media buying

Agency operations

Partnership development

Education

Bachelor's degree or above in Marketing, Advertising, Communications, Business, or related discipline

Tools

Google Ads

Meta Ads

TikTok Ads

ByteDance/OceanEngine

Job description

JobResponsibilities

1.MediaPartnership&AgencyQualificationManagement

• Leadtheapplication,onboarding,maintenance,andannualrenewalofagency/partnercertificationsformajorglobaladvertisingplatforms,includingGoogle,Meta,TikTok,andAppLovin.

• BuildandmaintainagencyqualificationsfordomesticadvertisingplatformssuchasByteDance(OceanEngine)andTencentAds.

• Establishandmaintainstrongrelationshipswithplatformpartnermanagersandchannelmanagerstosecureagencyincentives,rebates,productresources,andbetaprogramopportunities.

• Monitorpartnershippoliciesofregionaladvertisingplatforms(e.g.,VK,Kakao,LINE)andevaluatenewpartnershipopportunities.

• Analyzeplatformpartnershipmodels,rebatestructures,paymentterms,andqualificationrequirementstooptimizethecompany'smediapartnershipstrategy.

2.AgencyBusinessOperations

• Developagencybusinessprocessesandclientonboardingstandardstosupportmediabuyingandadvertisingservices.

• Managemediaaccounts,prepaidadvertisingfunds,andsecuritydeposits,workingcloselywithFinanceoncashflowplanning.

3.TeamDevelopment&OperationalExcellence

• Buildandmanagethemediaoperationsteam,includingtraining,performancemanagement,andcapabilitydevelopment.

• DriveteammemberstoobtainofficialcertificationsfromGoogle,Meta,TikTok,andotheradvertisingplatforms.

• Establishandmaintainaninternalknowledgebase,includingplatformpolicies,campaignSOPs,bestpractices,andcasestudies.

Requirements

• Bachelor'sdegreeoraboveinMarketing,Advertising,Communications,Business,orarelateddiscipline.

• Minimum5yearsofexperienceindigitaladvertising,mediabuying,oradvertisingagencyoperations.

• Experienceworkingwithadvertisingagencies,mediaplatforms,orplatformpartner/channelteams(e.g.,Google,Meta,TikTok,Tencent,ByteDance/OceanEngine)ishighlypreferred.

• Provenexperienceinbuildingmediaagencypartnershipsoragencyqualificationsfromthegroundupisastrongadvantage.