Marketing Manager | Services

EQUE Pte Ltd.; Singapore; Hybrid; SGD 78,000 - 123,000; Full time

Job summary

EQUE Pte Ltd. seeks a Marketing Manager to evaluate and optimize marketing and pricing strategies, analyze market trends, forecast demand, and generate new business leads.

You will coordinate marketing strategies with sales, finance, PR, and production, manage the marketing budget, oversee branding, advertising, and campaigns, and lead the department's staff, presenting quarterly and annual reports to senior management.

Qualifications

• Diploma in Marketing and above or equivalent.
• Extensive knowledge of marketing strategies, channels, and branding.
• Superb leadership, communication, and collaboration abilities.
• Up to date with the latest trends and best practices in online marketing and measurement.
• Numerically literate, comfortable working with numbers and figures.

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Increasing brand awareness and market share.
• Coordinating marketing strategies with the sales, financial, public relations, and production departments.
• Developing and managing the marketing department's budget.
• Overseeing branding, advertising, and promotional campaigns.
• Managing the marketing department's staff.
• Preparing and presenting quarterly and annual reports to senior management.
• Promoting branding at trade shows and major industry-related events.
• Keeping informed of marketing strategies and trends.

Skills

Leadership

Communication

Collaboration

Numerical literacy

Online marketing

Education

Diploma in Marketing and above

Job description

Evaluating and optimizing marketing and pricing strategies

Analyzing market trends and preparing forecasts

Generating new business leads

Increasing brand awareness and market share

Coordinating marketing strategies with the sales, financial, public relations, and production departments

Developing and managing the marketing department's budget

Overseeing branding, advertising, and promotional campaigns

Managing the marketing department's staff

Preparing and presenting quarterly and annual reports to senior management

Promoting branding at trade shows and major industry-related events

Keeping informed of marketing strategies and trends

JOB REQUIREMENTS

Diploma in Marketing and above or equivalent

Relevant experience in the hotel/tourism industry

At least 3 years of experience as a Marketing Manager

Extensive knowledge of marketing strategies, channels, and branding

Superb leadership, communication, and collaboration abilities

Up to date with the latest trends and best practices in online marketing and measurement

Numerically literate, comfortable working with numbers, making sense of metrics and processing figures with spreadsheets