Marketing Manager, SEA
Terumo Blood and Cell Technologies
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Job summary
Terumo Blood and Cell Technologies is seeking a senior regional marketing leader to drive SEA strategy across Southeast Asia. You will partner with country teams and global marketing to translate business priorities into go‑to‑market plans, ensuring market adoption and sustainable revenue growth.
Responsibilities include lifecycle management, market intelligence, pricing strategies, and cross‑functional collaboration to deliver differentiated value propositions.
Qualifications
- 8+ years of marketing experience, with at least 5 years in a regional Marketing role in Diagnostics, Medical Device or Life Science fields.
- People management and leadership experience is preferred.
Responsibilities
- Lead the development and execution of SEA marketing strategy aligned with regional and global priorities.
- Partner with country teams to develop country marketing plans, go-to-market strategies, and commercial initiatives.
- Drive commercialization of new product launches with strong market adoption and revenue impact.
- Own product lifecycle management across SEA, including portfolio optimization based on market insights.
- Analyze market trends, customer needs, and competitive landscape to identify growth opportunities.
- Act as the regional interface with global marketing on product strategy, pipeline, and feedback.
- Equip country teams with sales and marketing tools, localized collaterals, and value propositions.
- Collaborate across Sales, Clinical, Medical Affairs, Regulatory, Quality, and Operations to ensure aligned execution.
Skills
Education
Job description
Reporting to the General Manager, SEA, this role leads the development and execution of regional marketing strategy across Southeast Asia. The incumbent is responsible for driving commercial growth through strategic marketing planning, product lifecycle management, and centralized clinical support.
This role partners closely with country commercial teams and global marketing to translate business priorities into impactful go-to-market strategies, ensuring strong market adoption, customer engagement, and sustainable revenue growth across the region
- Lead the development and execution of SEA marketing strategy aligned with regional and global business priorities.
- Partner with country teams to develop and execute country marketing plans, go-to-market strategies, and commercial initiatives.
- Drive successful commercialization of new product launches, ensuring strong market adoption and revenue impact.
- Own product lifecycle management across SEA, including portfolio optimization and rationalization based on market insights.
- Analyse market trends, customer needs, and competitive landscape to identify growth opportunities and inform strategic decisions.
- Act as the key regional interface with global marketing on product strategy, pipeline, and market feedback.
- Equip country teams with effective sales and marketing tools, including localized collaterals and value propositions.
- Drive marketing excellence by standardizing best practices across countries to improve execution effectiveness.
- Execute regional marketing initiatives based on deep customer insights, delivering differentiated solutions, impactful programs, and optimized pricing strategies.
- Build and maintain strong relationships with Key Opinion Leaders (KOLs), key customers, and strategic accounts.
- Conduct joint field visits with sales teams to understand customer practices, identify unmet needs, and gather competitive insights.
- Own and drive the Integrated Action Plan (IAP) with clear objectives, deliverables, and success metrics.
- Track and monitor business performance indicators,including market share, portfolio mix, installed base growth, utilization rates, and customer share of wallet.
- Support monthly business reviews by providing insights on market trends, competitive activities, sales performance, and forecasts.
- Partner with the GM, SEA in the annual strategic planning and budgeting process
- Lead customer segmentation and targeting strategies,defining differentiated positioning and messaging for the product portfolio.
- Continuously refine segmentation and commercial approaches to capture emerging opportunities.
- Collect, analyze, and translate competitive intelligence into actionable strategies to strengthen market positioning.
- Lead cross-functional collaboration across Sales, Clinical, Medical Affairs, Regulatory, Quality, Technical Service, and Operations to ensure aligned execution.
- Partner with regulatory teams to support timely product approvals aligned with commercial objectives.
- Collaborate with Medical Affairs to leverage clinical evidence and health economics data to strengthen value propositions and support KOL development.
- Act as the voice of SEA to global teams, communicating market needs, product feedback, and operational challenges.
- Work closely with Global and APAC Marketing to identify opportunities and deploy tools, programs, and campaigns effectively.
- Develop regional and country-specific marketing collaterals and campaigns to support commercial execution.
- Plan and execute promotional activities, marketing campaigns, and participation in key industry events and trade shows.
- Organize and deliver marketing training to enhance capabilities of country teams and drive consistent execution standards.
Bachelor's degree in Science, Marketing and/or Business (or equivalent experience).
Minimum 8 years’ working experience, with at least 5 years in a regional Marketing role in Diagnostics, Medical Device or Life Science field. Prior sales experience in this relevant industry is an advantage.
People management and leadership experience is preferred.
- Business acumen: Outstanding business savvy and insights
- Problem solving: Good at problem solving and able to look beyond the obvious
- Interpersonal savvy: Excellent ability to relate comfortably with people across levels, functions and cultures. Able to work through influence.
- Nimble learning: Demonstrated learning agility and curious for new technologies and trends
- Manage ambiguity and complexity:Comfortable with uncertain, ambiguous, complicated or contradictory informationon situation and be able to provide solutions.
- Situation adaptability: sensitive to differences in culture, working styles etc and adapt swiftly to it.
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