Marketing Manager, SEA

TERUMO BCT ASIA PTE. LTD.; Singapore; On-site; SGD 180,000 - 300,000; Full time

Job summary

Terumo BCT Asia PTE. LTD.

in Singapore seeks a strategic SEA Marketing leader to develop and execute the regional marketing strategy across Southeast Asia, driving commercial growth through planning, lifecycle management, and centralized clinical support. This role partners closely with country commercial teams and global marketing to translate business priorities into impactful go-to-market strategies, ensuring strong market adoption, customer engagement, and sustainable revenue growth across

Qualifications

• Bachelor's degree in Science, Marketing and/or Business (or equivalent experience).
• Minimum 8 years' experience, with at least 5 years in a regional Marketing role in Diagnostics, Medical Device or Life Science.
• People management experience is preferred.

Responsibilities

• Lead development and execution of SEA marketing strategy aligned with regional and global priorities.
• Partner with country teams to develop country marketing plans, go-to-market strategies and commercial initiatives.
• Drive commercialization of new product launches with strong market adoption and revenue impact.
• Own product lifecycle management across SEA and inform strategic decisions with market insights.
• Coordinate cross-functional collaboration across Sales, Clinical, Medical Affairs, Regulatory, Quality and Operations to ensure aligned execution.

Skills

Business acumen

Problem solving

Interpersonal savvy

Learning agility

Education

Bachelor's degree in Science, Marketing and/or Business (or equivalent experience)

Job description

JOBSUMMARY

Reporting to the General Manager, SEA, this role leads the development and execution of regional marketing strategy across Southeast Asia. The incumbent is responsible for driving commercial growth through strategic marketing planning, product lifecycle management, and centralized clinical support.

This role partners closely with country commercial teams and global marketing to translate business priorities into impactful go-to-market strategies, ensuring strong market adoption, customer engagement, and sustainable revenue growth across the region

ESSENTIAL DUTIES AND RESPONSIBILITIES

1. Strategic Marketing & Commercial Leadership
   • Lead the development and execution of SEA marketing strategy aligned with regional and global business priorities.
   • Partner with country teams to develop and execute country marketing plans, go-to-market strategies, and commercial initiatives.
   • Drive successful commercialization of new product launches, ensuring strong market adoption and revenue impact.
2. Product Management & Lifecycle Optimization
   • Own product lifecycle management across SEA, including portfolio optimization and rationalization based on market insights.
   • Analyse market trends, customer needs, and competitive landscape to identify growth opportunities and inform strategic decisions.
   • Act as the key regional interface with global marketing on product strategy, pipeline, and market feedback.
3. Commercial Enablement & Execution
   • Equip country teams with effective sales and marketing tools, including localized collaterals and value propositions.
   • Drive marketing excellence by standardizing best practices across countries to improve execution effectiveness.
   • Execute regional marketing initiatives based on deep customer insights, delivering differentiated solutions, impactful programs, and optimized pricing strategies.
4. Customer Engagement Leadership
   • Build and maintain strong relationships with Key Opinion Leaders (KOLs), key customers, and strategic accounts.
   • Conduct joint field visits with sales teams to understand customer practices, identify unmet needs, and gather competitive insights.
5. Performance Management & Business Planning
   • Own and drive the Integrated Action Plan (IAP) with clear objectives, deliverables, and success metrics.
   • Track and monitor business performance indicators,including market share, portfolio mix, installed base growth, utilization rates, and customer share of wallet.
   • Support monthly business reviews by providing insights on market trends, competitive activities, sales performance, and forecasts.
   • Partner with the GM, SEA in the annual strategic planning and budgeting process
6. Market Intelligence, Segmentation & Positioning
   • Lead customer segmentation and targeting strategies,defining differentiated positioning and messaging for the product portfolio.
   • Continuously refine segmentation and commercial approaches to capture emerging opportunities.
   • Collect, analyze, and translate competitive intelligence into actionable strategies to strengthen market positioning.
7. Cross-Functional & Regional Collaboration
   • Lead cross-functional collaboration across Sales, Clinical, Medical Affairs, Regulatory, Quality, Technical Service, and Operations to ensure aligned execution.
   • Partner with regulatory teams to support timely product approvals aligned with commercial objectives.
   • Collaborate with Medical Affairs to leverage clinical evidence and health economics data to strengthen value propositions and support KOL development.
   • Act as the voice of SEA to global teams, communicating market needs, product feedback, and operational challenges.
   • Work closely with Global and APAC Marketing to identify opportunities and deploy tools, programs, and campaigns effectively.
8. Marketing Operations & Brand Activation
   • Develop regional and country-specific marketing collaterals and campaigns to support commercial execution.
   • Plan and execute promotional activities, marketing campaigns, and participation in key industry events and trade shows.
   • Organize and deliver marketing training to enhance capabilities of country teams and drive consistent execution standards.

MINIMUM QUALIFICATION REQUIREMENTS

Education

Bachelor's degree in Science, Marketing and/or Business (or equivalent experience).

Experience

• Minimum 8 years' working experience, with at least 5 years in a regional Marketing role in Diagnostics, Medical Device or Life Science field. Prior sales experience in this relevant industry is an advantage.
• People management and leadership experience is preferred.

Skills and Competencies

• Business acumen: Outstanding business savvy and insights
• Problem solving: Good at problem solving and able to look beyond the obvious
• Interpersonal savvy: Excellent ability to relate comfortably with people across levels, functions and cultures. Able to work through influence.
• Nimble learning: Demonstrated learning agility and cur