Marketing Manager: Growth & Brand Strategy Lead

AL ASRIN PTE. LTD.; Singapore; On-site; SGD 90,000 - 130,000; Full time

Job summary

AL ASRIN PTE. LTD. is seeking an innovative Marketing Manager to promote the company’s brand and services. You will optimize strategies, manage the marketing department's budget and staff, and prepare forecasts to drive profitability.

You will analyze market trends, generate leads, deploy campaigns across digital and traditional channels, and collaborate with partners to maximize reach and impact while delivering measurable results.

Qualifications

• A Bachelor's degree in marketing, business or a related field is required.
• Strong knowledge of marketing fundamentals, digital channels, and analytics.
• Ability to lead and manage projects and teams under deadline pressure.

Responsibilities

• Evaluate and optimize marketing and pricing strategies.
• Analyze market trends and prepare forecasts.
• Generate new business leads.
• Develop strategies to promote the company and drive traffic.
• Deploy marketing campaigns and oversee implementation.
• Experiment with organic and paid channels including PPC, content, social media, events, and PR.
• Create content for websites and blogs to attract and convert target audiences.
• Build relationships with industry partners and vendors.
• Monitor and manage the marketing budget quarterly and yearly.
• Oversee marketing materials from digital banners to brochures and case studies.
• Measure campaign performance and adjust email and ad campaigns accordingly.

Skills

Marketing fundamentals

Digital marketing

Social media marketing

Leadership

Project management

Communication skills

Marketing analytics

Content strategy

Education

Bachelor’s degree in marketing or business

Tools

Marketing software

Job description

AL ASRIN PTE. LTD. is seeking an innovative Marketing Manager to promote the company’s brand and services. You will optimize strategies, manage the marketing department's budget and staff, and prepare forecasts to drive profitability.

You will analyze market trends, generate leads, deploy campaigns across digital and traditional channels, and collaborate with partners to maximize reach and impact while delivering measurable results.