Growth-Oriented Marketing Lead

SNM CAFE PTE. LTD.; Singapore; On-site; SGD 60,000 - 120,000; Full time

Job summary

SNM CAFE PTE. LTD. is seeking a Marketing Manager to lead brand promotion and optimize marketing strategies. You will oversee the department, manage budgets and staff, and prepare forecasts to drive growth.

The ideal candidate will possess expertise in digital marketing, lead generation, and strategic thinking, with strong communication and leadership skills to translate plans into measurable results.

Qualifications

• Bachelor's degree in marketing, business or relevant field.
• Strong understanding of marketing fundamentals and tactics.
• Creative thinking and problem-solving ability.
• Leadership and project management skills.
• Knowledge of digital marketing and social media strategies.
• Excellent verbal and non-verbal communication skills.
• Proficiency with marketing tools and software.
• Proficient in marketing research and statistical analysis.
• The ability to work under pressure.
• Availability to work within opening hours (e.g. evenings, holidays, weekends).

Responsibilities

• Evaluating and optimizing marketing and pricing strategies.
• Analyzing market trends and preparing forecasts.
• Generating new business leads.
• Develop strategies and tactics to get the word out about our company and drive qualified traffic to our front door
• Deploy successful marketing campaigns and own their implementation from ideation to execution
• Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis
• Produce valuable and engaging content for our website and blog that attracts and converts our target groups
• Build strategic relationships and partner with key industry players, agencies and vendors
• Prepare and monitor the marketing budget on a quarterly and annual basis and allocate funds wisely
• Oversee and approve marketing material, from website banners to hard copy brochures and case studies
• Measure and report on the performance of marketing campaigns, gain insight and assess against goals
• Analyze consumer behavior and adjust email and advertising campaigns accordingly

Skills

Digital marketing

Leadership

Communication

Marketing tools

Campaign management

Strategic thinking

Forecasting

Market analysis

Education

Bachelor's degree in Marketing

Job description

SNM CAFE PTE. LTD. is seeking a Marketing Manager to lead brand promotion and optimize marketing strategies. You will oversee the department, manage budgets and staff, and prepare forecasts to drive growth.

The ideal candidate will possess expertise in digital marketing, lead generation, and strategic thinking, with strong communication and leadership skills to translate plans into measurable results.