Marketing Manager | Fintech | CFD FX

JF Talent Consulting Group (Global); Singapore; On-site; SGD 70,000 - 90,000; Full time

Job summary

A global consulting firm in Singapore is looking for a Marketing Manager to drive digital marketing strategies. You will plan lead acquisition campaigns, develop marketing strategies for new markets, and manage branding across various channels. The ideal candidate should have over 6 years of marketing experience, preferably in the financial industry, and possess strong project management skills. This role is suited for someone who thrives in a fast-paced environment and is adept at analyzing data to drive marketing decisions.

Qualifications

• Degree in business studies, preferably in finance or marketing.
• 6+ years of marketing experience, especially in financial industry.
• Ability to analyze data and provide recommendations.

Responsibilities

• Plan and execute lead acquisition campaigns.
• Develop marketing strategies for new markets.
• Manage brand marketing and online activities.

Skills

Project Management

Data Analysis

Digital Marketing

Interpersonal Skills

Campaign Management

Education

Degree in business studies

Job description

About the job Marketing Manager | Fintech | CFD FX

Job Highlights

• Digital marketing go-to-market plan and execution
• Strong Project Management, Commercial Creative

Job Description

• Plan and develop lead acquisition campaigns, achieve lead quantity, and lead quality target
• Develop a go-to-market plan for potential new markets for both IB / Individual clients
• Develop a retention marketing strategy and plan to increase repeat customers
• Manage the branding marketing for local and regional marketing activities including promotions, online marketing, CRM, and events
• Develop digital marketing strategy including database, and social media
• Evaluate the effectiveness of each channel and optimize the results
• Collaborate with agencies and other vendor partners
• Utilize CRM system to evaluate customers data and evaluate current and potential customers' activities
• Research and analyse market trends, adjust business strategy to adapt
• Support digital marketing & creative related projects
• Measure and report performance of all marketing campaigns and assess against goals (ROI and KPIs)
• Provide project updates on a consistent basis to various stakeholders about adjustments and progress
• Identify trends and insights, and optimize spending & performance based on the insights

Job Requirements

• Degree in business studies, preferably in finance, marketing or equivalent
• A minimum of 6 years marketing experience, solid campaign management experience is required, preferably in financial industry or agency background experience for financial institutions
• Flexible, adaptive to fast paced environment, and able to meet tight deadlines with quality output
• Strong ability to analyze data and provide evidence-based recommendations
• Excellent interpersonal and project management skills
• Up-to-date with the latest trends and best practices in digital marketing and measurement