Marketing Manager (Exhibitions)

Peoplestory; Singapore; On-site; SGD 90,000 - 140,000; Full time

Job summary

Peoplestory in Singapore is seeking a commercially driven Marketing Manager for Exhibitions, Events & Conferences to lead exhibitor marketing, hosted-buyer acquisition and matchmaking across major Asian shows.

You will collaborate with Sales, Marketing, Operations and international teams, manage budgets and external suppliers, and travel internationally as required to drive exhibitor ROI and attendee engagement.

Qualifications

• 5–8 years’ experience in B2B marketing, exhibitions, events, or sales support.
• Experience with hosted-buyer, delegate-acquisition or matchmaking programmes is desirable.
• Strong commercial, analytical and stakeholder-management skills.
• Proficient with CRM and marketing automation platforms, e.g., HubSpot.
• Willingness to travel internationally.

Responsibilities

• Deliver year-round exhibitor marketing campaigns to support recruitment, retention and rebooking.
• Generate qualified leads and develop sales collateral, ROI case studies and exhibitor communications.
• Lead hosted and high-value buyer recruitment, qualification, communications and onsite experience.
• Manage buyer–exhibitor matchmaking and guaranteed-meeting programmes.
• Track buyer pipelines, attendance, meeting completion, campaign performance and exhibitor ROI.
• Work closely with Sales, Marketing, Operations, agencies and international teams.
• Manage external suppliers, buyer-acquisition agencies and programme budgets.

Job description

Marketing Manager, Exhibitions, Events & Conferences

Our client is a leading regional organiser of B2B trade exhibitions within the professional audiovisual, integrated experience and emerging-technology sectors.

They are seeking a commercially driven Marketing Manager, Exhibitions, Events & Conferences to lead exhibitor marketing, hosted-buyer acquisition and exhibitor–buyer matchmaking initiatives across a portfolio of major Asian trade shows.

Key responsibilities

• Deliver year-round exhibitor marketing campaigns to support recruitment, retention and rebooking.


• Generate qualified leads and develop sales collateral, ROI case studies and exhibitor communications.


• Lead hosted and high-value buyer recruitment, qualification, communications and onsite experience.


• Manage buyer–exhibitor matchmaking and guaranteed-meeting programmes.


• Track buyer pipelines, attendance, meeting completion, campaign performance and exhibitor ROI.


• Work closely with Sales, Marketing, Operations, agencies and international teams.


• Manage external suppliers, buyer-acquisition agencies and programme budgets.

What we’re looking for

• 5–8 years’ experience in B2B marketing, exhibitions, events, buyer acquisition or sales support.


• Experience with hosted-buyer, delegate-acquisition or matchmaking programmes is highly desirable.


• Strong commercial, analytical and stakeholder-management skills.


• Confidence using CRM and marketing automation platforms, such as HubSpot.


• Highly organised, results-oriented and comfortable managing multiple regional projects.
  
• Willingness to travel internationally when required.

This is an excellent opportunity to take ownership of high-value buyer and exhibitor programmes across key Asian markets, within a collaborative and international environment.