Creative Strategist

Miraco Nutripharm Pte Ltd; Singapore; On-site; SGD 60,000 - 90,000; Full time

Job summary

Miraco Nutripharm Pte Ltd in Singapore is seeking a Creative Strategist & Content Producer to shape how our health brands communicate across digital and offline channels. You will translate scientific credibility into storytelling and drive measurable performance across markets.

You will lead end-to-end creative development, produce assets in-house, manage platform-specific content calendars, and test strategies to improve CTR, CVR, and revenue across our Shopify, Shopee & Lazada storefronts and

Qualifications

• 3–5 years of experience in creative strategy, content creation or brand marketing.
• Experience with health supplements or healthcare brands is a plus.
• Excellent writing, editing and storytelling skills.
• Strong understanding of social media trends and platform best practices.
• Ability to translate science credibility into compelling storytelling.
• Cross-functional collaboration and project management.

Responsibilities

• Lead end-to-end creative strategy for organic and paid campaigns across channels.
• Produce content assets (visual, video, copy) for Shopify, Shopee, Lazada and ads.
• Plan content calendars and test creative hypotheses with A/B tests.
• Analyze performance data to improve CTR, CVR and ROAS.
• Ensure brand compliance and regulatory alignment across markets.

Skills

Creative strategy

Content creation

Social media

Brand marketing

Data-driven analytics

Tools

Adobe Creative Suite

CapCut

Canva

Figma

Job description

At Miraco Nutripharm, we are dedicated to advancing health & improving lives. Our goal is to relieve 1 billion people worldwide of pain & discomfort. If you know of anyone who has been worried about or suffered from any health problems, join us in making a positive impact by reducing the pain & distress others have to endure.

We're looking for a Creative Strategist & Content Producer to shape how our health & pharmaceutical brands communicate across both digital & offline channels. You'll craft effective strategies that translate scientific credibility into compelling storytelling & creative assets - helping us engage our diverse audience as we expand our presence regionally. The Creative Strategist & Content Producer will be the visionary link between our brand identity, compelling content creation & drive measurable performance across all key channels. This role is responsible for developing & testing high-impact creative strategies as well as producing content assets (visual, video, copy) internally, specifically designed to drive traffic, increase conversion rates, lower Customer Acquisition Cost (CAC) & drive overall revenue growth for our Shopify, Shopee & Lazada stores via social media as well as paid advertising platforms. You'll work across multiple channels & markets to plan, create & optimize content that builds awareness, strengthens partnerships & supports the new channels of the business. This role is ideal for someone who enjoys balancing creativity, analytics & brand strategy in the health supplement industry.

Key Responsibilities:

• Platform & Channel Strategy: Spearhead tailored creative strategies for B2C & B2B audiences optimized for platform-specific best practices & formats that align with brand goals & regulatory requirements in each market (e.g., Meta carousel ads, vertical video for TikTok/Reels, static product carousels for Shopee/Lazada e-commerce banner ads)
• Hypothesis Generation & A/B Testing: Develop robust creative testing matrices, formulate clear hypotheses for creative elements (hooks, calls-to-action, visual styles, copy length) that drive measurable improvements in Click-Through Rate (CTR) & Conversion Rate (CVR)
• Audience Segmentation: Translate target audience data & segmentation provided by media buyers into resonant creative themes, ensuring content speaks directly to different stages of the marketing funnel (awareness, consideration, conversion)
• Competitive Analysis: Continuously keep up to date with competitors & industry trends, identifying new & successful creative formats, hooks & messaging to finetune our strategy

In-House Content Production & Execution

• Performance Creative Development: Lead the end-to-end creative concept development & production for all organic & paid media campaigns (Meta, TikTok, Google/YouTube, etc.) that align with brand & campaign goals, focusing on high-volume, quick-turnaround testing required for performance marketing
• Hands-on Asset Creation: Directly produce & edit native social content & performance ads using existing assets, stock libraries & internal resources. This includes:

1. Plan platform-specific content calendars: Cover educational, promotional & corporate communications

3. Video Editing: Fast-paced assembly, cutting, adding text overlays, music & effects for short-form, vertical video (UGC-style, product demos, testimonials)

4. Generative AI Production: Utilize AI tools and prompt engineering to efficiently generate high-quality video and static image assets for rapid content production and testing

• Copywriting: Develop high-converting ad copy, landing page headlines & social media captions that align with the creative strategy & brand voice, with a focus on clear value propositions & strong CTAs
• Asset Management: Ensure all campaign assets are correctly tagged, archived & deployed across relevant channels (Shopify, Shopee, Lazada store fronts & advertising platforms)
• Testing & Optimization: apply insights & analytics to refine & optimize content effectiveness across platforms

Performance & Reporting

• Data-Driven Insights: Work closely with the Marketing Manager to analyze creative performance reports, identifying which creative variables are driving results (or failing) across Shopify, Shopee & Lazada traffic
• Iteration & Optimization:

1. Develop, adapt or review content & formats to improve engagement & performance

2. Use performance data (ROAS, CPA, CTR, CVR) to rapidly iterate on existing creative assets & inform future strategy, ensuring a continuous cycle of improvement & optimization

• Storefront Integration: Integrate winning creative messages & visuals onto the respective e-commerce storefronts (product pages, banners) to ensure a cohesive customer journey

Multi-Channel Storytelling

• Content cohesion: Ensure content is aligned where possible across digital & print media, including LinkedIn, Instagram, Facebook, YouTube, e-commerce platforms, brochures & trade materials
• Tailor content: To achieve relevance & effectiveness across different stages of the audience journey — from brand awareness & education to conversion
• Storytelling & visual consistency: To strengthen brand trust & recognition

Compliance & Brand Integrity

• Uphold regulatory & ethical communication standards across all marketing activities
• Ensure all content complies with regulatory guidelines & marketing requirements in each country we operate in, including product claims, advertising language & digital promotions
• Maintain brand credibility by ensuring all communications are factual & aligned with company values
• Collaborate with internal teams to review materials for accuracy, effectiveness & compliance before publication

Requirements:

• 3–5 years of experience in creative strategy, content creation, social media, or brand marketing — ideally in health supplements, healthcare or wellness.
• Strong understanding of social media trends & platform best practices (Meta (FB/IG), LinkedIn, TikTok, YouTube, Google, Generative AI).
• Proficient in Adobe Creative Suite (Illustrator, Photoshop, Premiere Pro), CapCut, Canva, Figma, or similar tools.
• Excellent writing, editing & visual storytelling skills — adopt a strategic approach to design that integrates marketing & commercial goals.
• Excellent communication, project management & cross-functional collaboration skills.
• Familiarity with regulatory communication standards or track record in health supplements or healthcare industry is a plus.