Marketing Manager

THE PLATTERING CO PTE. LTD.; Singapore; On-site; SGD 67,000 - 100,000; Full time

Job summary

The Plattering Co. Pte Ltd in Singapore is seeking a creative, proactive Marketing Manager to grow our halal and non-halal catering brands. You will lead social media, digital marketing, content creation and campaigns across events, weddings, and corporate functions.

This role requires hands-on leadership, strong writing skills, and ability to work with sales, operations and design teams to deliver on-brand promotions, materials, and partnerships. Experience in F&B marketing is preferred.

Qualifications

• Diploma or Degree in Marketing, Business, Communications, Digital Marketing or a related field.
• Minimum 3 years of marketing experience, preferably in F&B, catering, hospitality or events.
• Good knowledge of social media and digital marketing.
• Experience with Meta Ads, Google Ads, Canva or similar tools.
• Good content creation and communication skills.

Responsibilities

• Develop and implement monthly and annual marketing plans.
• Plan and execute marketing campaigns for corporate events, weddings, private functions and festive seasons.
• Identify new marketing opportunities, customer segments and food industry trends.
• Monitor competitors and market activities.
• Develop promotions to support sales during peak and off-peak periods.
• Manage the Company's social media platforms including Instagram, Facebook, TikTok and LinkedIn.
• Plan and maintain a monthly content calendar and create promotional content.
• Coordinate photoshoots, videos and other marketing materials.

Skills

Social media management

Content creation

Marketing campaigns

Lead generation

Brand development

Partnerships

Digital marketing

Education

Diploma or Degree in Marketing or related field

Tools

Meta Ads

Google Ads

Canva

Job description

The Plattering Co. Pte Ltd, known for its beautiful grazing tables and creative catering buffet setup displays, sharing platters, bowls and bentos and unique catering setups. As we continue to expand, we are seeking for a creative, proactive and hands-on Marketing Manager to manage and grow the Company's marketing activities for both our halal and non-halal catering businesses.

The Marketing Manager will be responsible for social media, digital marketing, content creation, marketing campaigns, lead generation, brand development and partnerships to increase brand awareness and support sales growth.

Key Responsibilities

1. Marketing & Campaigns

• Develop and implement monthly and annual marketing plans.
• Plan and execute marketing campaigns for corporate events, weddings, private functions and festive seasons.
• Identify new marketing opportunities, customer segments and food industry trends.
• Monitor competitors and market activities.
• Develop promotions to support sales during peak and off-peak periods.

2. Social Media & Digital Marketing

• Manage the Company's social media platforms, including Instagram, Facebook, TikTok and LinkedIn.
• Plan and maintain a monthly content calendar.
• Create and coordinate photos, videos, reels and promotional content.
• Manage digital advertising such as Meta Ads and Google Ads.
• Monitor social media and advertising performance and make improvements where required.

3. Content & Brand Management

• Develop attractive content to promote the Company's:

- Catering menus, Buffet setups, Grazing tables, Sharing platters, Bento and bowl selections,

- Events etups , New products and seasonal promotions

• Maintain consistent branding and marketing messages across all platforms
• Coordinate photoshoots, videos and other marketing materials.
• Prepare brochures, flyers, menus, EDMs and other promotional materials.
• Ensure marketing materials accurately reflect the Company's halal and non-halal offerings.

4. Lead Generation & Sales Support

• Develop marketing activities to generate new customer enquiries and sales leads.
• Work closely with the Sales team to support sales targets.
• Track leads and enquiries from different marketing channels.
• Monitor lead conversion and recommend improvements.
• Support campaigns targeting corporate, wedding, private and event customers.

5. Website & Online Presence

• Work with the Web Developer to maintain and update the Company's website.
• Ensure menus, promotions, product information, prices and images are accurate and up to date.
• Develop and improve website content to attract customers and generate enquiries.
• Monitor website traffic, online enquiries and customer engagement.
• Implement basic SEO and online marketing activities to improve the Company's online visibility.
• Work with the Web Developer to create landing pages and update website content for marketing campaigns.
• Review website performance and recommend improvements to increase enquiries and sales leads.

6. Partnerships & Events

• Develop partnerships with venues, event companies, wedding planners, corporates, influencers and other relevant businesses.
• Coordinate promotional events, food tastings, exhibitions and collaborations.
• Explore opportunities to increase the Company's market reach and brand awareness.

7. Market & Customer Insights

• Monitor customer feedback, reviews and market trends.
• Conduct basic competitor and market research.
• Identify opportunities for new products, services and promotions.
• Provide marketing recommendations to Management.

8. Reporting & Budget

• Manage the approved marketing budget and expenses.
• Track marketing performance and campaign results.
• Prepare regular reports on leads, enquiries, social media performance, advertising and campaign results.
• Recommend improvements based on marketing performance.

9. Team Collaboration

• Work closely with Sales, Operations, Culinary, Procurement and Management.
• Coordinate with Operations and Culinary teams to ensure promoted products and services can be delivered as advertised.
• Support new product launches and menu development.
• Ensure marketing activities are aligned with the Company's business objectives.

Requirements

• Diploma or Degree in Marketing, Business, Communications, Digital Marketing or a related field.
• Minimum 3 years of relevant marketing experience, preferably in F&B, catering, hospitality or events.
• Good knowledge of social media and digital marketing.
• Experience with Meta Ads, Google Ads, Canva or similar marketing tools.
• Good content creation and communication skills.
• Creative, proactive and commercially minded.
• Good organisational and project management skills.
• Able to work independently and manage multiple projects.
• Good written and spoken English.
• Experience in the Singapore catering or F&B industry will be an advantage.
• Understanding of both halal and non-halal markets will be an advantage.