Marketing Manager

kiztopia group; Singapore; On-site; SGD 90,000 - 120,000; Full time

Job summary

Kiztopia Group in Singapore is seeking a commercially driven Marketing Manager to lead marketing strategy, planning and execution for both Kiztopia and Xventure. You will own integrated initiatives to strengthen brand positioning, drive customer acquisition and increase visitorship across Singapore’s concepts.

The role requires translating business objectives into actionable campaigns, balancing brand-building with performance marketing, and guiding budgets, teams and external agencies to

Qualifications

• Bachelor’s Degree or Diploma in Marketing, Communications, or related discipline.
• Minimum four years of relevant marketing experience.
• Strong understanding of digital marketing, performance advertising, social media, CRM.
• Proven ability to develop actionable marketing plans from strategy to execution.
• Experience managing marketing budgets and external agencies.

Responsibilities

• Develop integrated marketing campaigns aligned with brand positioning and business priorities.
• Lead end-to-end planning and execution across paid, owned and earned channels.
• Oversee budgets, KPIs, reporting and performance optimization.
• Lead the Singapore marketing team and collaborate with cross-functional partners.
• Ensure campaigns are delivered on time, within budget and with measurable impact.
• Work with external agencies and partners to deliver high-quality content and activations.

Skills

Marketing leadership

Digital marketing

Campaign management

Budget management

Stakeholder management

Education

Bachelor’s Degree or Diploma in Marketing/Business

Tools

Google Analytics

CRM tools

Marketing automation

Job description

Kiztopia Group is a leading family edutainment and active entertainment business dedicated to creating meaningful, engaging experiences through play, exploration and movement.

With multiple concepts and locations across Singapore and the region, we continue to grow our portfolio through innovation, creativity and a commitment to exceptional guest experiences.

Our established Kiztopia brand brings families together through purposeful play, while Xventure, our next-generation indoor active sports park, introduces exciting experiences designed for older children, youths, young adults and families.

As we expand, we are looking for passionate and capable individuals to strengthen our brands, grow our customer base and shape the future of entertainment in Singapore.

THE ROLE

We are seeking a commercially driven, creative and hands‑on Marketing Manager to lead marketing strategy, planning and execution for Kiztopia Group’s Singapore businesses, including Kiztopia and Xventure.

You will own integrated marketing initiatives that strengthen brand positioning, increase customer acquisition, drive visitorship and contribute to business growth.

This role requires a well‑rounded marketing leader who can translate business objectives into actionable strategies, balance brand building with performance marketing, and lead campaigns from concept through execution and evaluation.

You will manage marketing budgets, guide team members, coordinate external agencies and work closely with Commercial, Operations and other stakeholders to deliver results.

KEY RESPONSIBILITIES

1. Marketing Strategy & Business Growth

• Develop and lead integrated marketing strategies for Kiztopia and Xventure, aligned with brand positioning, commercial objectives and business priorities.
• Translate revenue targets, visitorship goals and customer acquisition objectives into actionable monthly, quarterly and annual marketing plans.
• Develop targeted strategies for different customer segments, including families, children, youths, young adults, schools and community groups.
• Identify opportunities to drive ticket sales, increase repeat visits, build brand loyalty and strengthen customer lifetime value.
• Plan campaigns across ongoing operations, seasonal peaks, new outlet launches and special events.
• Monitor consumer trends, competitor activities and market opportunities to keep our brands relevant and competitive.

2. Integrated Campaign Management

• Lead end‑to‑end planning and execution of marketing campaigns across paid, owned and earned channels.
• Establish clear campaign objectives, audience targeting, promotional mechanics, timelines, budgets and measurable KPIs.
• Oversee campaign delivery across social media, digital advertising, CRM, websites, partnerships, PR and on‑ground activations.
• Develop effective customer journeys from awareness and engagement through to ticket purchase and repeat visits.
• Ensure campaigns are delivered on time, within budget and aligned with business objectives.
• Evaluate campaign effectiveness and refine strategies based on performance data and customer response.

3. Digital Marketing & Performance Management

• Lead digital marketing strategies across Meta, Google, TikTok and other relevant channels.
• Manage advertising budgets and optimise allocation based on campaign objectives and performance.
• Oversee audience segmentation, retargeting, conversion campaigns and testing initiatives.
• Monitor key indicators, including reach, engagement, website traffic, customer acquisition cost, conversions and attributable revenue.
• Identify opportunities to improve campaign efficiency, conversion rates and return on marketing investment.
• Work with relevant stakeholders to improve website, booking and ticketing conversion journeys.
• Own the overall brand marketing direction and ensure consistent positioning across campaigns and communication channels.
• Develop differentiated content and communication strategies for Kiztopia and Xventure based on their respective target audiences.
• Lead social media planning across Instagram, Facebook, TikTok and other relevant platforms.
• Guide the development of engaging content, including short‑form videos, attraction highlights, promotional campaigns, customer experiences and community content.
• Review creative concepts, campaign messaging and marketing assets for brand consistency and audience relevance.
• Identify emerging content formats, cultural trends and creative opportunities to strengthen organic reach and brand visibility.
• Work closely with the marketing team, content creators and external agencies to deliver relevant, high‑quality content.
• Develop CRM and customer engagement strategies to encourage repeat visits, strengthen relationships and drive incremental revenue.
• Oversee segmented email marketing, WhatsApp campaigns and other customer communications.
• Identify cross‑promotion opportunities between Kiztopia, Xventure and other relevant business concepts.
• Develop targeted campaigns around school holidays, birthdays, memberships, special occasions and customer engagement opportunities.
• Analyse customer engagement and campaign data to improve targeting and retention.

6. Partnerships, Events & Brand Activations

• Collaborate with mall partners, ticketing platforms, community groups, schools, influencers and external partners on marketing initiatives.
• Work closely with Commercial and Operations to support new outlet launches, grand openings, events and promotional activations.
• Develop initiatives that build awareness, generate publicity and encourage customer participation.
• Evaluate potential partnerships based on audience relevance, commercial value and expected marketing exposure.
• Manage external agencies and vendors, ensuring clear deliverables, timelines, quality standards and value for money.

7. Budget, Reporting & Performance Accountability

• Develop, manage and monitor marketing budgets across brands, campaigns and channels.
• Track campaign performance against marketing KPIs and business objectives.
• Prepare weekly performance updates and monthly management reports covering results, budget utilisation, insights and recommended actions.
• Evaluate campaign effectiveness with an emphasis on measurable business outcomes.
• Identify underperforming initiatives early and implement practical corrective actions.
• Maintain clear marketing plans, campaign trackers, budgets and reporting frameworks.

8. Team Leadership & Cross‑Functional Collaboration

• Lead, coach and develop the Singapore marketing team, establishing clear priorities, ownership and performance expectations.
• Delegate effectively while remaining hands‑on when business priorities require.
• Establish efficient workflows for campaign planning, creative production, approvals, execution and reporting.
• Collaborate with Operations, Commercial, Partnerships, Sales and regional stakeholders.
• Ensure campaigns and promotions are communicated clearly to frontline teams and can be executed effectively on the ground.
• Build a team culture of accountability, creativity, initiative and continuous improvement.

REQUIREMENTS

• Bachelor’s Degree or Diploma in Marketing, Communications, Business or a related discipline, or equivalent practical experience.
• Minimum four years of relevant marketing experience, with demonstrated ownership of integrated campaigns and experience leading projects or team members.
• Strong understanding of digital marketing, performance advertising, social media, CRM and integrated campaign management.
• Proven ability to develop actionable marketing plans and manage campaigns from strategy through execution.
• Commercial awareness and the ability to interpret campaign performance and connect marketing activities to business outcomes.
• Experience managing marketing budgets, external agencies and multiple concurrent campaigns.
• Strong leadership, project management, communication and stakeholder management capabilities.
• Confidence in setting direction, managing team performance and making decisions.
• A proactive, resourceful approach and the ability to work in a dynamic, fast‑paced environment.
• Creative and analytical thinking, balancing brand development with performance‑driven marketing.
• Willingness to take a hands‑on approach and support execution where necessary.

ADDED ADVANTAGES

• Experience in attractions, entertainment, family‑oriented businesses, lifestyle, leisure, retail, hospitality or other consumer‑facing industries.
• Experience managing multiple brands, business locations or new product launches.
• Familiarity with online ticketing platforms, e‑commerce conversion and customer acquisition campaigns.
• Knowledge of SEO, Google Analytics, marketing automation or relevant CRM tools.
• Experience in influencer marketing, community engagement, experiential marketing or event activations.
• Hands‑on content creation, photography or video editing experience.

WHAT SUCCESS LOOKS LIKE

• Clear, executable marketing plans aligned with commercial and brand objectives.
• Improved brand visibility, customer engagement and qualified traffic.
• Measurable contribution to customer acquisition, ticket sales, visitorship and repeat visits.
• Effective use of marketing budgets and continuous campaign optimisation.
• Consistent delivery of high‑quality campaigns across Kiztopia and Xventure.
• A well‑organised, accountable marketing team capable of executing independently.

WHY JOIN US?

• Lead marketing for two exciting entertainment brands with distinct growth opportunities.
• Play a meaningful role in new brand development, outlet launches and business expansion.
• Take ownership of marketing initiatives with direct visibility into business performance.
• Work in a dynamic, entrepreneurial and collaborative environment.
• Grow professionally within an expanding regional entertainment group.

If you enjoy building brands, developing creative campaigns and turning marketing ideas into measurable results, we would love to hear from you.