Marketing manager

HIMO PHOTOGRAPHY (SINGAPORE) PTE. LTD.; Singapore; On-site; SGD 80,000 - 140,000; Full time

Job summary

Himo Photography (Singapore) PTE. LTD. is seeking a performance-driven marketer to own online customer acquisition, content marketing, livestream operations, and sales conversion for the Singapore market. You will turn traffic into paying customers and drive revenue.

Responsibilities include leading content strategy across Instagram and TikTok, overseeing livestreams, optimizing CAC and conversion, and aligning with store and sales teams to boost store visits and online-to-offline sales.

Qualifications

• Hands-on experience in marketing, digital marketing, social media acquisition, paid advertising, or customer conversion.
• Experience with livestreaming on platforms such as TikTok, Instagram, red note, or Facebook.
• An Instagram, TikTok, or other relevant social media account with 10,000+ followers is highly preferred; content creation and growth are advantageous.
• Highly KPI-driven and commercially minded with a results-focused mindset.
• Data-driven with ability to analyze metrics like Reach, Views, Engagement Rate, CAC, Conversion Rate, and AOV.
• Entrepreneurial ownership mindset to build Singapore market from 0 to 1.
• Singapore market experience preferred; familiarity with Beauty, Photography, Fashion, Lifestyle, or related industries is a plus.

Responsibilities

• Develop and execute Himo's overall online marketing and customer acquisition strategy for the Singapore market.
• Lead content strategy, social media operations, and audience growth across platforms such as Instagram and TikTok.
• Take full ownership of livestream projects, including livestream planning, content topics, scripts, campaigns, traffic generation, and conversion.
• Participate in livestreams directly and/or manage, train, and optimize a team of livestream hosts.
• Continuously optimize customer acquisition costs, conversion rates, and sales performance based on market and campaign data.
• Plan and execute online marketing campaigns and promotional activities to increase brand awareness and customer conversion.
• Work closely with the store and sales teams to convert online traffic into store visits and paying customers.
• Set and achieve monthly and quarterly performance targets, taking full ownership of the final results.

Skills

Marketing

Livestreaming

Social media presence

Sales orientation

Data-driven

Ownership mindset

Singapore market experience

Job description

You will take full ownership of online customer acquisition, content marketing, livestream operations, and sales conversion for the Singapore market.If you are not only good at creating content, but also know how to turn traffic into customers and customers into revenue, we would love to hear from you!You will be responsible for driving customer acquisition, livestream conversion, and overall sales performance in the Singapore market.

Key Responsibilities

• Develop and execute Himo's overall online marketing and customer acquisition strategy for the Singapore market;
• Lead content strategy, social media operations, and audience growth across platforms such as Instagram and TikTok;
• Take full ownership of livestream projects, including livestream planning, content topics, scripts, campaigns, traffic generation, and conversion;
• Participate in livestreams directly and/or manage, train, and optimize a team of livestream hosts;
• Continuously optimize customer acquisition costs, conversion rates, and sales performance based on market and campaign data;
• Plan and execute online marketing campaigns and promotional activities to increase brand awareness and customer conversion;
• Work closely with the store and sales teams to effectively convert online traffic into store visits and paying customers;
• Set and achieve monthly and quarterly performance targets, taking full ownership of the final results.

What We're Looking For

1. 1. Marketing & Customer Acquisition Experience

   Hands-on experience in marketing, digital marketing, social media acquisition, paid advertising, or customer conversion, with a proven understanding of how to consistently acquire customers through online channels.

2. 2. Livestreaming Experience

   Experience with livestreaming on platforms such as TikTok, Instagram, red note, or Facebook, or previous experience as a livestream host.

   You should understand how to operate a livestream and, more importantly, how to convert viewers into customers.

3. 3. Strong Social Media Presence

   An Instagram, TikTok, or other relevant social media account with 10,000+ followers is highly preferred.

   Hands-on experience in content creation, account management, and audience growth will be a strong advantage.

4. 4. Strong Results & Sales Orientation

   You are highly KPI-driven and commercially minded.

   You know how to break down sales targets into actionable KPIs and achieve results through traffic acquisition, conversion optimization, campaigns, and sales strategies.

5. 5. Data-Driven & Optimization Mindset

   You are comfortable analyzing key marketing and livestream metrics, including:

   Reach - Views - Engagement Rate - Customer Acquisition Cost - Conversion Rate - Average Order Value

   You should be able to use data to identify problems, make decisions, and continuously improve performance.

6. 6. Entrepreneurial & Ownership Mindset

   You are capable of independently taking ownership of the Singapore market and building an online customer acquisition and livestream system from 0 to 1.

   You don't wait for instructions for every step. You proactively identify opportunities, solve problems, test new ideas, and take ownership of results.

7. 7. Singapore Market Experience - Preferred

   Strong understanding of Singapore consumers, local social media trends, and the local market is preferred.

   Experience in Marketing, Beauty, Photography, Fashion, Lifestyle, Bridal, Portrait Photography, or related industries will be an advantage.

If you have previously:

• Grown a social media account to 100,000+ followers;
• Successfully generated customers through TikTok / Instagram;
• Achieved strong sales results through livestreaming, either per session or per month;
• Independently planned and executed successful marketing campaigns;
• Built a new brand or business from 0 to 1;
• Delivered measurable sales growth with clear results and data;

Please highlight your achievements and numbers directly in your CV.