MARKETING MANAGER

auto nation llp; Singapore; On-site; SGD 80,000 - 140,000; Full time

Job summary

auto nation llp in Singapore is seeking a Marketing Manager to plan, develop, and implement marketing strategies that promote the motor vehicle sales business. The role focuses on increasing brand awareness, generating sales leads, and supporting business growth through effective marketing initiatives.

You will manage campaigns, conduct market research, oversee digital marketing, coordinate events, and collaborate with the sales team to drive vehicle sales targets while maintaining budgets and

Qualifications

• Market research skills
• Strong communication abilities
• Negotiation skills
• Leadership capabilities
• Sales management aptitude
• Problem solving mindset

Responsibilities

• Develop and execute marketing campaigns for vehicle inventory, products, and services.
• Conduct market research and competitor analysis to identify customer preferences and industry trends.
• Manage digital marketing: social media, online ads, website content, email campaigns.
• Coordinate events, exhibitions, and promotions to boost engagement and visibility.
• Create and oversee marketing materials like brochures and presentations.
• Build and maintain relationships with customers, partners, agencies, and media.
• Monitor marketing metrics and report on ROI and campaign performance.
• Collaborate with sales to develop lead-generation strategies and support targets.
• Manage marketing budgets and ensure cost-effective resource use.
• Ensure compliance with company policies and regulatory requirements.

Skills

Market Research

Communication

Negotiation

Leadership

Sales Management

Problem Solving

Job description

Attachment Description

The Marketing Manager is responsible for planning, developing, and implementing marketing strategies to promote the company's motor vehicle sales business. The role focuses on increasing brand awareness, generating sales leads, and supporting business growth through effective marketing initiatives.

Specific Responsibilities

• 1. Developing and executing marketing campaigns to promote the company's vehicle inventory, products, and services.
• 2. Conducting market research and competitor analysis to identify customer preferences, industry trends, and business opportunities.
• 3. Managing digital marketing activities, including social media platforms, online advertisements, website content, and email marketing campaigns.
• 4. Coordinating promotional events, exhibitions, and sales activities to enhance customer engagement and brand visibility.
• 5. Creating and overseeing marketing materials such as brochures, advertisements, presentations, and promotional content.
• 6. Building and maintaining relationships with customers, business partners, advertising agencies, and media representatives.
• 7. Monitoring marketing performance metrics and preparing reports to evaluate campaign effectiveness and return on investment.
• 8. Collaborating closely with the sales team to develop lead-generation strategies and support vehicle sales targets.
• 9. Managing marketing budgets and ensuring cost-effective utilization of resources.
• 10. Ensuring all marketing activities comply with applicable company policies and regulatory requirements.

Technical Skills and Competencies

• 1. Market Research Skills
• 2. Communication Skills
• 3. Negotiation Skills
• 4. Leadership Skills
• 5.Sales Management Skills
• 6. Problem-Solving Skills