Marketing Manager

CLAW MEDIA PTE. LTD.; Singapore; On-site; SGD 60,000 - 80,000; Full time

Job summary

A leading gaming startup in Singapore is looking for a Marketing Manager to drive marketing initiatives and user engagement. The role involves developing creative campaigns, managing budgets, and optimizing digital marketing strategies. Candidates should have a background in marketing, preferably within the gaming or tech industries, with a passion for gaming being a bonus.

Benefits

Competitive salary with performance incentives

Creative freedom in campaigns

Fun and collaborative environment

Qualifications

• Minimum 3–5 years of marketing experience, ideally in gaming, mobile apps, or consumer tech.
• Experience in managing affiliate/referral programs is a plus.
• Regional exposure in Southeast Asia/India markets preferred.

Responsibilities

• Develop and execute marketing strategies and campaigns to drive user acquisition.
• Lead digital marketing initiatives like social media and paid ads.
• Manage and optimize the affiliate and referral marketing program.

Skills

Digital marketing platforms

Creative skills

Analytical skills

Project management

Education

Bachelor’s degree in Marketing, Business, Communications, or related field

Tools

Meta Ads

Google Ads

TikTok

Job description

About Us

Claw Media Pte Ltd is Asia’s ultimate arcade gaming app that combines real claw machines, coin pushers, and arcade frenzy games with online play. Our mission is to revolutionize online arcade gaming by creating fun, interactive, and rewarding experiences that connect players across Asia.

We are seeking a Marketing Manager to lead and execute our marketing efforts in Singapore and the region, driving growth through creative campaigns, affiliate/partner programs, and digital strategies.

Responsibilities

• Develop and execute marketing strategies and campaigns to drive user acquisition, engagement, and retention.
• Lead digital marketing initiatives (social media, paid ads, SEO/ASO, influencer collaborations).
• Manage and optimize the affiliate and referral marketing program (a core growth driver for ClawBaby).
• Coordinate with product and tech teams to align marketing with new features, app launches, and updates.
• Build and manage country-specific campaigns.
• Monitor and analyze campaign performance, providing insights and data-driven recommendations.
• Organize and oversee partnerships, sponsorships, and PR activities to boost brand presence.
• Prepare and manage the marketing budget, ensuring cost efficiency and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field.
• Minimum 3–5 years of marketing experience, ideally in gaming, mobile apps, or consumer tech.
• Strong knowledge of digital marketing platforms (Meta Ads, TikTok, Google Ads, SEO/ASO).
• Experience in managing affiliate/referral programs is a strong plus.
• Excellent creative and analytical skills, with ability to translate data into actionable strategy.
• Strong project management skills; able to work independently and in a fast-paced startup environment.
• Regional exposure in Southeast Asia/India markets preferred.
• Passion for gaming or entertainment industry is a bonus.

What We Offer

• Opportunity to be part of an exciting gaming startup with strong growth potential.
• Regional exposure.
• Creative freedom to design impactful marketing campaigns.
• Competitive salary with performance incentives.
• A fun and collaborative working environment.