Marketing Manager

KLARRA; Singapore; On-site; SGD 90,000 - 150,000; Full time

Job summary

KLARRA is seeking a Marketing Manager to shape how the brand is seen across content, events, and our relationships with press, partners, and VIP customers. This hands‑on role offers meaningful ownership and you’ll work with the Founder/Creative Director to plan, execute, and lead initiatives with autonomy in a small, agile team.

You’ll translate the brand’s elevated aesthetic into campaigns, events and experiences, host press and VIPs, and build valuable partnerships.

Qualifications

• 4–5 years experience in brand, PR, communications or events.
• Led events end‑to‑end from concept through on‑the‑ground execution.
• Negotiated partnerships or collaborations with clear terms.
• Strong writing portfolio across captions, EDMs and articles.

Responsibilities

• Brand voice and content direction across campaigns and channels.
• Plan and manage content calendar across Instagram, EDM and channels.
• Lead end‑to‑end events, VIP previews and media tastings.
• Develop KLARRA's VIP customer journey in retail and cafe touchpoints.
• Build relationships with press, partners and influencers.

Skills

Brand marketing

Public relations

Communications

Event management

Job description

About the Role

We are looking for a MarketingManager to shape how KLARRA is seen and experienced — across our content, our events, and our relationships with press, partners, and our most valued customers. This is a hands‑on role with meaningful ownership. You will work closely with the Founder/Creative Director and be entrusted to plan, execute, and lead initiatives with a high degree of autonomy. As part of a small and agile team, your ideas and instincts will directly shape the brand.

We're looking for someone with genuine taste — fluent in the language of international fashion and lifestyle brands, with an instinct for what elevated truly looks and sounds like. Someone who can translate that instinct into a campaign narrative on the page, and into a room full of press and VIPs in person. Equally comfortable at a desk writing a campaign narrative and in a room negotiating a partnership or hosting a room full of press and VIPs.

What We Hope You'll Help Us Achieve

• Develop fresh, creative ideas for memorable campaigns, launches and brand experiences that build excitement and bring the KLARRA brand to life.
• A brand voice and aesthetic that feels elevated, international, and distinctly KLARRA across every touchpoint
• Events and community moments that create genuine excitement and leave a lasting impression beyond the screen
• Partnerships and press relationships that are well-negotiated, mutually valuable, and elevate the brand
• A VIP experience that feels warm, personal, and genuinely valued

What You'll Be Involved In (1) Brand Voice & Content Direction

• Copywrite across all touchpoints such as product copy, captions, EDMs, articles, LinkedIn, and isconsistent with KLARRA's tone and voice
• Direct what content gets produced and how it’s presented. Knowing what imagery, styling, and formats read as elevated and international rather than generic or trend-driven
• Plan and manage the content and social calendar across Instagram, EDM, and other channels
• Guide photo/video shoots and campaign asset development with a clear point of view on aesthetic direction
• Ensure brand presentation stays consistent and refined across every touchpoint

What You'll Be Involved In (2) Events & Community

• Plan and lead end-to-end execution of KLARRA events, such as launches, VIP previews, media previews, community activations
• Be the face of the room, comfortable hosting, making introductions, and building genuine rapport with media, VIPs, and partners in person
• Develop the KLARRA VIP customer journey across retail and cafe touchpoints, including exclusive previews, personalised outreach, and appreciation initiatives
• Build real relationships with top customers and press so they feel known, not just marketed to

What You'll Be Involved In (3) Partnerships & Public Relations

• Identify and pursue collaboration opportunities aligned with KLARRA's brand — with other labels, F&B partners, media, and KOLs
• Prepare proposals and lead negotiations for partnerships and collaborations, from first pitch to signed terms
• Manage ongoing relationships with press, influencers, and brand partners

What You'll Be Involved In (4) Campaigns & Brand Experience

• Generate ideas for creative, memorable brand campaigns and in-store or in‑cafe experiences
• Develop launch mechanics and activations that create excitement and drive interest
• Bring fresh ideas to the table, original thinking is expected and welcomed

What You'll Be Involved In (5) Operations Manage budgets for events, partnerships, and campaigns

• Manage the relevant calendar and coordinate across retail, cafe, and external parties with clarity and follow-through
• Track what’s working, share honest reflections on campaign and event performance
• Other ad‑hoc projects as required by the Creative Director

Who We're Looking For

• Experience Around 4–5 years in brand, Public Relations, communications, or events, ideally at a boutique or luxury‑adjacent brand — fashion, lifestyle, hospitality, F&B, or beauty
• Has personally led events end‑to‑end, from concept through on‑the‑ground execution
• Has personally negotiated partnerships or collaborations, with a clear example of terms they secured
• Strong writing portfolio — comfortable sharing writing samples across formats (captions, EDM, articles)

Aesthetic & Brand Judgment

• Someone who pays close attention to international fashion and lifestyle brands, and has developed a good sense of what elevated looks like
• Can direct content and imagery choices with confidence, not just execute on brief
• Translates KLARRA's identity into content and experiences that feel fresh, international, and considered

A People Person

• Genuinely enjoys talking to people — media, partners, VIPs — and builds rapport easily and warmly
• Comfortable being the face of the brand in a room, hosting with confidence
• Strong negotiator — able to advocate for KLARRA's interests while building relationships that last

Independent & Accountable

• Comfortable managing their own priorities and following through without reminders
• Proactive, raises ideas and flags issues early
• Approaches work with a strong sense of ownership and accountability for results

Others

• Warm, professional, and emotionally mature
• Collaborative, values mutual respect and a solutions‑oriented approach
• Genuinely interested in building a meaningful brand, not just creating beautiful content
• Comfortable in a small, fast‑moving, founder‑led environment

At KLARRA, we care deeply about the details, the customer experience, and the long‑term journey of building a meaningful brand. If you take pride in doing thoughtful work and are excited to grow alongside a small, passionate team, we would love to hear from you.